Assistant Brand Manager, Cream Category

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

Assistant Brand Manager, Cream Category

Istanbul, Turkey

Job Purpose:

This is an exciting time to join a leading company for the spreads/butter + cream categories with aggressive ambition. We’re looking to hire an Assistant Brand Manager, Cream Category. The Assistant Brand Manager would work on the creative development and execution of our activation programs as well as lead many key performance and operational aspects of the business, all while supporting Category Marketing Manager and Head of Marketing. This Assistant Brand Manager will join the Flora Food Group marketing team with a variety of opportunities to develop their marketing acumen and show leadership potential to further their career within the organization.

Key Responsibilities:

• Understand brand dynamics, consumer behaviour, and market trends in Turkey and export markets (Central Asia & Caucasia).
• Support brand marketing plans tailored to local market needs.
• Analyse P&L and drive profitability of the cream category.
• Monitor brand performance and identify growth opportunities.
• Develop and execute strategies with the marketing manager to increase brand awareness and penetration, ensuring delivery of penetration KPIs and turnover growth through analysis and tracking of key activities.
• Assist in all around marketing coordination and project management to deliver end-to-end seamless execution.
• Collaborate cross-functionally with sales, insights, finance, supply chain, and external partners.
• Lead innovation projects and ensure flawless NPD execution.
• Manage A&P budgets and expense tracking with the marketing manager.
• Own digital and social media communication and PR activities.
• Project and network management from idea to market execution.

About You!

• Bachelor’s degree with 3–4 years of marketing experience
• Strong analytical and communication skills
• Excellent analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal
• Self-driven, self-motivated, committed A-Player relentless on delivering goals
• A team player accountable, open minded who likes to work in a rapid and agile way with various competencies and departments by being result oriented
• High energy, positive attitude, and focus
• Highly resilient and adaptive to changing circumstances
• Consistently demonstrate persistence and perseverance
• Good command of Windows applications (Excel & PowerPoint are must)
• Excellent command of English
• FMCG and/or global company experience is a plus
• Are you a foodie? – genuine interest in cooking would be a bonus

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.

At Flora Food Group, we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.