Social Media Content & Community Manager

Company Description

Weg.de is part of lastminute.com - the European Travel-Tech leader in Dynamic Holiday Packages. At lastminute.com, we live for the holidays. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world

We’re looking for a thoughtful and creative Social Media Content & Community Manager to look after our weg.de social accounts. You don’t need to be online 24/7 - but you will have a sharp eye for trends, an ear for great conversation in the comments, and a knack for making content that actually connects.

In this role, you’ll help shape ideas into scroll-stopping content, grow a community that feels human (not corporate), and dream up ways to surprise and delight our audience. If you’re someone who enjoys playing with tone of voice, has smart ideas for campaigns, and understands what builds real engagement - this might be the role for you.

Job Description

The Job In Brief:

• Job Title: Social Media Content & Community Manager
• Working model:  Remote (Berlin)
• Team:  you will join the Social Media team within the Brand department.
• Level: Professional, reporting to the Head of Social
• Location:  Anywhere
• Contract:  1 day per week or 1 week per month. (between Monday to Thursday)
• Languages: English and German professional level ONLY.

What Your Impact Will Be:

• Deliver social content across weg.de accounts - from concepting to shooting and publishing - with a focus on building community through image and video content.
• Be the expert in pop culture moments coming out of Germany - keep on top of trends and moments that we can remix for content.
• Be the voice of the brand in our comments and DMs, helping us show up as human, helpful, and relatable across platforms
• Monitor performance of content and campaigns, reporting on reach, engagement, traffic, and what we’ve learned, to keep improving and offering actionable insights for future strategies

Qualifications

Your Expertise:

• 3+ years experience in managing social media channels and organically growing online communities. Share the channels you’ve previously worked on and tell us how you grew the numbers organically, even if it is a personal one.  
• Proven mid-weight editor & content creator, comfortable with video editing tools, whatever your chosen tools. We know the obvious ones, BUT even Cap Cut creators are making insane content - a portfolio/examples of your work will be required.
• Experience producing video content for Instagram Reels, TikTok & Facebook
• An understanding of video content, social media formats and hooks, captions and how the edit drives reach and engagement.
• Ability to analyse data and derive actionable insights.

Portfolio Required

We’re all about showing not telling, so we’d love to see what you’ve made. Whether it’s brand work, side projects, viral moments or just something you’re proud of - if it shows your eye for social and your knack for making content people actually want to watch, we’re in! Drop us a portfolio to show us what you're made of.

Desirable:

• Experience in travel, e-commerce or lifestyle sectors
• Working knowledge of analytics tools

Additional Information

Perks Of Working With Us:

How We Work Together:

- An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)

Wish you were here? We do, too!

Selection Process Steps*:

• Portfolio review
• Manager interview

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.

• Please submit your resume in English
• Please submit your resume in English