CRM Coordinator (Gaming)

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As a CRM Coordinator (Gaming) you will join our team to support the Company’s operation at our offices based in Malta.

You will work closely with the CRM Country Lead to coordinate the above-the-line campaigns and drive retention through all appropriate CRM channels. You will also be responsible to execute and analyse below-the-line campaigns to increase player value.

Qualifications

• Ability to problem solve, with a keen eye and an attention to detail, together with thinking outside the box, utilising your creative mind set, and achieving results even when challenged by time, system or product limitations.
• Good understanding of customer segmentation, campaign analysis, customer lifecycles and communication strategies.
• Target-driven with a focus on both tactical and strategic business goals.
• Good team player, with the ability to work on own initiative.
• Outstanding organisation skills including excellent written and verbal communication skills.
• Enthusiastic and self-driven attitude.
• Ability to multitask and prioritise work under pressure.
• High proficiency in all Microsoft Office products.
• Proven track record of professional experience in CRM.
• Experience in Optimove or a similar platform is preferred.

Additional Information

• Coordinating promotional campaigns from concept through to launch and post-evaluation.
• Reporting on campaign performance; extracting key insights in a clear and concise format.
• Adopting a data-driven approach and monitoring customer behaviours to optimise promotions.
• Testing user journeys and using back-office systems; ensuring CRM is delivered to the highest standard.
• Identifying key areas and gaps to help drive improvements and bring about change.
• Maintaining and proactively improving own product, promotional and tool knowledge.
• Ensuring promotions adhere to quality standards and are within regulatory frameworks.
• Monitoring competitor trends and best practices, ensuring all promotions are competitive.
• Building and maintaining effective relationships with key stakeholders.
• Working closely and collaborating with a team to ensure the department objectives are met.

By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice - https://www.bet365careers.com/privacy-policy

At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.