Head of Demand Generation

About Us

At Squint, we're building technology that matters. While many tech companies focus on digital-first industries, we've set our sights on empowering the 80% of the global workforce that keeps our world running: frontline manufacturing operators. From soda cans to tires, toothpaste to chocolate bars, chips to napkin holders, these are the people who build the things you touch and see every single day.

The Leading Manufacturing Intelligence Platform

Squint delivers critical knowledge to frontline workers exactly when and where they need it. Our platform transforms manufacturing operations by putting AI and AR capabilities directly at workers' fingertips, creating what we call "agentic manufacturing" – where every team member has the power to make informed decisions in real-time using practical, applied artificial intelligence tools.

Proven Impact with Industry Leaders

Our technology serves Fortune 500 leaders across Automotive, Consumer Packaged Goods, and Life Sciences industries. These companies trust Squint to capture and activate their essential operational know-how, resulting in measurable improvements: reduced downtime, minimized waste, and optimized productivity at scale.

Technology that Respects its Users

We build consumer-grade software that delivers enterprise-grade results on familiar devices: phones and tablets. By combining cutting-edge innovation with deep customer insights, we create tools that feel intuitive while transforming how physical production environments operate.

Backed and Built by the Best

We raised a $40m Series B at a $265m valuation and are backed by elite investors; including Sequoia Capital, Menlo Ventures, TCV and The Westly Group. Our co-founders have been recognized on Forbes' 30 Under 30 for Manufacturing and Industry, and Fast Company named us one of the most innovative augmented and virtual reality companies of 2025.

Join Us in Making a Difference

When you join Squint, you're not just building another app – you're creating technology that improves daily work life for people who manufacture the products our world depends on. It's meaningful work with visible impact.

About The Job

As Head of Demand Generation, you will own the end-to-end strategy for pipeline creation. Your mission is to design and execute integrated campaigns that reach decision-makers in manufacturing and field service organizations. You’ll align tightly with Sales, RevOps, and Product Marketing to shape our go-to-market, fuel new logo acquisition, and accelerate expansion in existing accounts.

Key Responsibilities

• Strategy & Leadership

• Own the global demand generation strategy, pipeline goals, and budget aligned with manufacturing and field service verticals.
• Partner with Sales leadership to ensure coverage models, ABM programs, and campaigns map directly to revenue targets.
• Define metrics for pipeline contribution, MQL/SQL conversion, and territory-level coverage.

• Campaigns & Programs

• Build integrated, multi-channel campaigns (digital, events, content, ABM, webinars) tailored to manufacturing decision-makers.
• Develop ABM programs for global strategic accounts.

• Operations & Analytics

• Manage marketing automation (HubSpot) and Salesforce integration to ensure lead flow, scoring, and attribution.
• Report on campaign performance, pipeline contribution, and ROI directly to executive leadership.
• Continuously optimize funnel conversion rates and campaign mix based on data.

• Team Development

• Build and lead a high-performing demand gen team, including digital, events, and ABM roles.
• Drive a culture of experimentation, iteration, and accountability to pipeline.
• Own the global demand generation strategy, pipeline goals, and budget aligned with manufacturing and field service verticals.
• Partner with Sales leadership to ensure coverage models, ABM programs, and campaigns map directly to revenue targets.
• Define metrics for pipeline contribution, MQL/SQL conversion, and territory-level coverage.
• Build integrated, multi-channel campaigns (digital, events, content, ABM, webinars) tailored to manufacturing decision-makers.
• Develop ABM programs for global strategic accounts.
• Lead field marketing activations (facilities tours, industry events, executive roundtables) to drive awareness and deal acceleration.
• Create scalable nurture tracks that convert interest into pipeline across buyer personas.
• Lead field marketing activations (facilities tours, industry events, executive roundtables) to drive awareness and deal acceleration.
• Create scalable nurture tracks that convert interest into pipeline across buyer personas.
• Manage marketing automation (HubSpot) and Salesforce integration to ensure lead flow, scoring, and attribution.
• Report on campaign performance, pipeline contribution, and ROI directly to executive leadership.
• Continuously optimize funnel conversion rates and campaign mix based on data.
• Build and lead a high-performing demand gen team, including digital, events, and ABM roles.
• Drive a culture of experimentation, iteration, and accountability to pipeline.

Qualifications

• 8+ years in B2B demand generation, with at least 3 years in a leadership role.
• Proven track record of building pipeline for enterprise SaaS companies into manufacturing, industrial, or field services businesses.
• Experience in modern digital acquisition strategies (i.e. 6sense, Clay).
• Strong command of marketing automation, CRM, and attribution models (i.e. Salesforce, HubSpot)
• Excellent collaboration skills; proven ability to align with Sales leadership and deliver measurable impact.
• Analytical mindset and ability to translate data into actionable insights.

Bonus Points

• Deep knowledge of the manufacturing / industrial ecosystem and buying centers.
• Experience positioning AR or frontline enablement technology.
• Global campaign experience (North America, Europe, APAC).

Benefits

Based out of our office in San Francisco, we love the energy of in-person collaboration.

• Competitive Salary and Equity
• Comprehensive Medical, Vision, and Dental care

• Flexible Pto Policy

• Lunch and Dinner Service

• Wellness Benefit

• Maven Family Planning Benefits

• Partnership With Care.Com

• Mental Health Services

• 401(K) Retirement Plan

• Pre-Tax Commuter Benefit for Parking & Public Transit

• Company-Wide Retreats

A Final Note

We are committed to creating a diverse and inclusive workplace. Squint is an equal opportunity employer, welcoming applicants from all backgrounds without regard to race, gender, age, or any other protected characteristic. We encourage you to apply even if you're not quite sure you fit all the requirements for the role!

Ready to redefine the future? Join us at Squint and be a part of something revolutionary.