Product Marketing Manager, Agents Marketing

Location: Waltham, MA (hybrid)

NEXT’s mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. 

Simply put, wherever you find small businesses, you’ll find NEXT.

Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.

Job Description:

We’re looking for a Product Marketing Manager, Agents Marketing to drive the growth of our agent channel and help close the gap on agent-driven revenue targets for 2026. In this role, you’ll own the strategy, planning, execution, and measurement of go-to-market programs that turn product updates into repeatable, impactful market motions.

You’ll be the central hub orchestrating 360° GTM campaigns across email, social, portal, events, webinars, and trade media—amplifying NEXT’s value proposition and equipping agents with the tools and knowledge to succeed. Success requires strong people skills, cross-team collaboration, and the grit to thrive in a fast-moving environment.

This is a hands-on role where you’ll roll up your sleeves, wear multiple hats, and drive work forward with an agile, solutions-oriented mindset—building structured campaigns, partnering across functions, and finding creative ways to enable agents and scale programs.

What You’Ll Do:

• Develop GTM strategy plans (objectives, research, messaging, channel mix, budgets, Gantt timelines) to drive awareness, adoption, and reposition NEXT as a modern, smart, competitive carrier.
• Develop and deliver enablement suites (media kits, one-pagers, banners/videos, explainers, talk tracks, training assets, objection-handling materials, decks) using a “Think/Feel/Do” messaging framework—equipping agents, clients, and field managers to drive production, boost appointing, and increase agent-driven NWP.
• Orchestrate campaigns across email (multi-touch sequences), LinkedIn (organic and paid), agent portal (release notes, banners, lifecycle prompts), trade media/PR (placements, repurposed content), and events (webinars, conventions, testimonials).
• Define and track KPIs for launches and programs; partner with analysts to build dashboards, run A/B tests, and codify learnings into playbooks. Work cross functionally across different departments in the company.
• Ensure channel engagement targets met across email, LinkedIn, trade referrals, webinars, and conventions.
• Translate product updates into market-ready motions and easy-to-sell bundles with clear value stories for agents and field teams.
• Own timelines and cross-functional orchestration across Creative, Paid Media, Product, Sales, PR, Legal, and Compliance; ensure launches ship on schedule with measurable impact.
• Success in this role is measured in driving a material growth across the following metrics: agent-driven NWP (New Written Premium), #appointed agents and #active quoting agents.

What We Need:

• 3–6 years of experience in product marketing, media buying, or GTM roles.
• Highly detail-oriented, able to manage complex programs without losing sight of quality and deadlines.
• Right–Left Brain Marketer: you move fluidly between creative and analytical work—writing briefs, shaping copy and design, and digging into KPI dashboards with analysts.
• Thrives in a fast-paced, dynamic environment, with the ability to adapt quickly and prioritize effectively.
• Comfortable managing cross-functional stakeholders and driving alignment across marketing, product, and sales.
• Strong storyteller who can package ideas and updates in creative, engaging ways for agents and internal teams.
• Proven success building and executing cross-channel GTM campaigns.
• Data-driven, with experience setting and measuring performance KPIs.
• Nice to have: background in insurance or property & casualty (P&C) and familiarity with the agent world.

Note on Fraudulent Recruiting We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Next Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. 

Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. 

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency. 

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. NEXT employees are eligible for our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

US annual base salary range for this full-time position: $115,000—$156,000 USD

Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.