Product Marketing Associate

Location: United States,None,None

Product Marketing Associate

Remote | Full-Time | Salary:70-85k 

Join a mission-driven team that's transforming global compliance. 

Registrar Corp’s mission is to promote consumer health and safety by providing over 32,000+ food, cosmetic, medical device, and drug clients in 200 countries with compliance software and services. We are growing fast and seeking talented and dedicated professionals to join our team. 

We are seeking a Product Marketing Associate to join our growing Marketing team and drive success in our Food & Beverage offerings line. In this role, you will be part of a small, industry-aligned team of product marketers and report to our Senior VP of Marketing. You will contribute to the execution of positioning and messaging, customer and competitor research, content development, and our overall go-to-market efforts. Collaborating with our full Marketing team, you will create messaging and content to generate revenue and enable sales to drive new business.  

As an ideal candidate for the Product Marketing Associate role, you will have prior experience working cross-functionally and gathering input from various teams, including Marketing, Product Management, Sales, and Services. If you are disciplined, organized, energetic, professional, and self-motivated to get things done, we encourage you to apply!  

Role Responsibilities:

• Messaging Development: Engage with product, sales and marketing stakeholders to analyze target markets, create ideal customer profiles and buyer personas, and develop differentiated messaging.   
• Content Creation: Create and oversee the development of collateral, case studies, presentations, demo videos, event materials, sales battlecards, one-pagers, feature comparisons and other marketing and sales enablement assets for all phases of the buyer journey.   
• Marketing Activation: Work across Marketing to activate messaging and content across all paid, owned and earned channels, including website, emails, social media, webinars, and tradeshows. 
• Project Management: Scope projects and develop campaign briefs, manage responsibilities and present to stakeholders, leverage workflow and CRM tools to keep teams on-target for all projects and deadlines.  
• Performance Measurement: Success will be measured in a few key areas: Food and Beverage Pipeline and Revenue, Go-to-Market and Launch KPIs, Content Engagement, Sales Enablement. 

Required Skillset And Experience:

• 2-4 years in B2B product or services marketing; Familiarity with food and beverage regulations, regulated industries, or FDA requirements is a plus.
• Strong copywriting and storytelling skills 
• Ambitious go-getter with a passion and proven ability to create and execute multi-channel marketing campaigns and the ability to manage deadlines effectively
• Strong communication skills enabling successful collaboration across various stakeholders and ability to work independently within a remote environment
• Proficiency in HubSpot, Monday.com, JIRA, and a CRM system (Pipedrive, Salesforce, Sugar, etc.) is preferred  

Perks And Benefits:

• Remote work eligibility in US states listed below 
• Comprehensive benefits package including medical, dental, vision, mental health services, 401(k) with company match, and paid time off  
• Work environment focused on innovation and collaboration  
• Base pay range $70-85k based on experience and location

Registrar Corp currently supports the long-term work of employees in the following US states: Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, New York, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.    

Registrar Corp is a global compliance and training company established in 2003.  Registrar Corp is not a government agency. Registrar Corp is not affiliated with the U.S. FDA

#Li-Remote #Li-Mo1

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