Senior Manager, Marketing Operations

About Rightway:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $200mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global. We’re headquartered in New York City, with a satellite offices in Denver and Dallas. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

About The Role:

We’re looking for a Senior Manager, Marketing Operations to lead the systems, infrastructure and performance reporting that power both our commercial (B2B) and member (B2B2C) marketing engines. This role will own the backend architecture of our CRM (Salesforce) and analytics systems with a primary focus on Salesforce, Iterable, and Mixpanel to ensure complete, accurate campaign tracking and actionable performance insights. The ideal candidate thrives in complex data environments, takes pride in operational excellence and drives scalable marketing impact.

What You’Ll Do:

• Own the end-to-end architecture, implementation, and optimization of our marketing systems including Salesforce (Commercial CRM), Iterable (Member CRM), Fresh Paint (CDP) and Mixpanel (analytics) ensuring precise data piping, campaign attribution and reporting across both commercial and member journeys.
• Manage end-to-end campaign operations across commercial marketing and member marketing.
• Ensure technical accuracy, data integrity, and best practice execution across all programs, campaigns and system workflows.
• Develop scalable processes for campaign execution and cross-functional collaboration to increase operational efficiency.
• Manage lead flow design and optimization including lead scoring, list segmentation and nurture flows.
• Build, maintain, share out and continuously improve dashboards and reporting. 
• Surface marketing performance across both commercial and member marketing.
• Partner with cross-functional stakeholders to ensure alignment on data flows, system integration and measurement.
• Support conversion tracking and pixel management across channels.
• Own post-campaign analysis and standardization of reporting across channels ensuring actionable insights, reliable performance visibility, and optimized decision-making at every stage of the buyer and member journey.

Who You Are:

• 5-7 years of experience in marketing operations with hands-on experience in CRM, marketing automation and campaign tracking
• Proficient in Salesforce Marketing Cloud / Account Engagement, Iterable, and Mixpanel (or similar systems).
• Strong analytical mindset with a deep understanding of data sets and reporting frameworks.
• Collaborative partner and cross-functional communicator who thrives in a fast-paced, high-growth environment.
• Track record of scaling marketing operations in fast-paced organizations with a focus on process optimization and measurable impact.
• Experience supporting both B2B and B2C marketing programs preferred.
• Strong statistical and analytical skills.

Extra Credit:

• Familiarity with the employer benefits industry
• Start-up experience

BASE SALARY: $145,000 - $160,000

Cybersecurity Awareness Notice

In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment. If you have any questions about a suspicious interaction with Rightway, please feel free to reach out to us at hr@rightwayhealthcare.com.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members who will:

• We are human first

Our humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding. 

• We redefine what is possible 

We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.

• We debate then commit 

We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a “yes, and” mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.

We cultivate grit

Changing healthcare doesn’t happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.

• We seek to delight

Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members’ care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members’ success. 

Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance