Associate Vice President - Channel Marketing, TV Channel

Job Summary:This is a strategic role in the marketing team of Star Plus that will contribute to the overall reach and growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well.
About the team:This team ideates & implements marketing interventions to increase brand awareness, drive sampling and improve viewership of content on our channel. 
Reporting to: Director - Channel Marketing

Key Responsibilities:

• Design and implement Marketing and Communication plan for allocated shows and slots
• Key driver for all on-air show launch campaigns as well as sustenance initiatives to help grow the channel viewership for all channel shows and slots
• Mapping and understanding consumer behavior, through deep collaboration with the Insights team to identify the right communication levers basis consumer feedback on content and promotion for allocated shows and slots
• Directly responsible for all programming & channel related communication across all mediums, like TV, print, digital, offline etc. for the allocated shows and slots.  This includes Brand Marketing, Impact, Sustenance, PR, Digital marketing, Ground activation & events agencies
• Keen eye on the overall business and step up wherever required to build viewership and revenue for the business

Skills & Attributes For Success:

• Meeting show and channel targets set by business.
• Will be expected to come up with at least one break through idea for the shows in each quarter.
• Understand BARC data to be able to analyze and act on the same. Should be good with both quant and qual. Should be comfortable rolling out marketing/ creative briefs.
• Ability to collaborate with different stakeholders

Preferred Education & Experience

• Over 12 years of experience in the Television, OTT, and Advertising Agencies
• Postgraduate qualification required

About Us:Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.