Mid-level/Sr. Digital Media Planner

Digital Media Planner

WEX Inc. is seeking a strategic and results-oriented Media Planning Manager to join our Digital Media team. You will play a vital role in developing and managing comprehensive media plans for our Over The Road (OTR) Mobility product.

Responsibilities:

•  Assist in the development and activation of SEM & programmatic and paid social digital media plans and campaign work for multiple lines of business.
• Collaborate with internal stakeholders, to understand campaign KPIs and target audiences.
• Incorporate digital media strategies across various channels aligned with overall marketing goals. (Experience buying: Display, Video, Audio, Native, CTV, & DOOH is a plus)
• Ensure all campaigns are serving in full and troubleshoot any delivery issues.
• Generate monthly financial reports on campaign spending. 
• Monitor campaign tests, report on results and performance metrics.
• Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
• Stay abreast of the latest trends and innovations in the programmatic advertising landscape. 

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field and solid experience in media planning and buying, with a strong focus on digital channels.
• Experience with Google & Bings Ads, Meta, LinkedIn, GA4, Looker Studio, G-Suite, DV360, The TradeDesk. GTM, Salesforce and media planning tools is a plus. 
• Experience with media billing, POs, IOs and media spend reporting is a plus.
• Proven track record of developing and executing successful programmatic, SEM, and Social advertising campaigns.
• In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong communication, presentation, and collaboration skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• A passion for digital marketing and a commitment to continuous learning.

Join WEX Inc. and play a key role in driving the success of our diverse brand portfolio!