Digital Marketing Specialist
Claritev.com
Hybrid
Work From Home, United States
Full Time
The Digital Marketing Specialist will support the digital marketing team in driving online visibility, executing and maintaining digital marketing initiatives, and measuring the performance. This role partners with leaders across the Marketing organization and beyond to create and implement robust and comprehensive digital programs that help transform the digital customer experience and align digital marketing efforts with brand, engagement, and demand generation objectives. This role will support directing and executing the company's digital marketing initiatives at both strategic and tactical levels. This job will require a strong grasp of key business metrics, project management, communication, collaboration, as well as a keen focus on success measures across all marketing channels.
JOB ROLES AND RESPONSIBILITIES: 1. Assist with routine website updates, including content updates, image changes, and link checks.
2. Conduct regular audits of brand standards
3. Assist in preparing and organizing digital marketing performance reports, collaborating with Digital Marketing team and utilizing tools such as Salesforce, DemandBase, GA4, and other marketing tools.
4. Perform basic on-page SEO tasks such as updating meta titles/descriptions, image alt text, and keyword tags.
5. Coordinate with internal and external stakeholders for creative assets, copy, and development.
6. Assist in the coordination of marketing calendars, project tracking, and internal communications.
7. Participate in regular check-ins and planning meetings to update on campaign progress and priorities.
8. Stay informed on current digital marketing trends and platform updates.
9. Other duties assigned by the digital marketing team.
10. Ensure compliance with HIPAA regulations and requirements.
11. Collaborate, coordinate, and communicate across disciplines and departments.
12. Demonstrate Company's Core Competencies and values held within.
13. Please note due to the exposure of PHI sensitive data -- this role is considered to be a High-Risk Role.
14. The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned, as necessary. JOB SCOPE: This role has enterprise-wide impact and requires strategic thinking, digital fluency, and deep functional expertise in multi-channel marketing. The Digital Marketing Specialist will influence brand visibility, customer engagement, and digital transformation across the organization. This role will serve as a strategic advisor and executional expert, ensuring that digital marketing initiatives align with business objectives and deliver measurable results. The Specialist will collaborate with cross-functional teams--including Brand, IT, Sales, and Analytics--to drive integrated campaigns, enhance the digital customer experience, and support data-driven decision-making. This role will also lead efforts in optimizing digital platforms, maintaining compliance with data privacy standards, and fostering continuous innovation in marketing technologies and practices. Qualifications JOB REQUIREMENTS (Education, Experience, and Training): * Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
* 3+ years of experience in digital marketing with proven project leadership.
* Basic understanding of digital marketing concepts such as SEO, paid media, email marketing, and analytics.
* Proven ability to plan, execute, manage and optimize digital campaigns across search, social, display, and email.
* Strong attention to detail and excellent organizational skills.
* Outstanding written and verbal communication skills.
* Ability to manage multiple priorities in a fast-paced, high-growth environment, working under pressures and deadlines to complete assigned tasks.
* Project leadership, highly organized and time management experience required
* Proficient in Microsoft Office (especially Excel and PowerPoint)
* Understanding and experience with project management tools such as Monday.com or Asana
* Willingness to learn, ask questions, and take initiative.
* Ability to work independently and as part of a collaborative team.
* Familiarity with WordPress is preferred.
* Background in health IT marketing; strong understanding of the healthcare buyer journey and user behavior (both B2B and B2C preferred) The salary range for this position is $60-$70k. Specific offers take into account a candidate's education, experience and skills, as well as the candidate's work location and internal equity. This position is also eligible for health insurance, 401k and bonus opportunity.
Benefits
We realize that our employees are instrumental to our success, and we reward them accordingly with very competitive compensation and benefits packages, an incentive bonus program, as well as recognition and awards programs. Our work environment is friendly and supportive, and we offer flexible schedules whenever possible, as well as a wide range of live and web-based professional development and educational programs to prepare you for advancement opportunities.
Your Benefits Will Include:
· Medical, dental and vision coverage with low deductible & copay
· Life Insurance
- Short and long-term disability
- Paid Parental Leave
- 401(k) + match
- Employee Stock Purchase Plan
- Generous Paid Time Off – accrued based on years of service
o WA Candidates: the accrual rate is 4.61 hours every other week for the first two years of tenure before increasing with additional years of service
· 10 paid company holidays
· Tuition Reimbursement
- Flexible Spending Account
- Employee Assistance Program
- Sick time benefits – for eligible employees, one hour of sick time for every 30 hours worked, up to a maximum accrual of 40 hours per calendar year, unless the laws of the state in which the employee is located provide for more generous sick time benefits
Eeo Statement
Claritev is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status. If you would like more information on your EEO rights under the law, please click here.
APPLICATION DEADLINEWe will generally accept applications for at least 5 business days from the posting date or as long as the job remains posted. #LI-SW1
Digital Marketing Specialist
Hybrid
Work From Home, United States
Full Time
October 7, 2025