Brand Marketing Manager

About Helpgrid

HelpGrid is a performance-driven growth partner for eCommerce brands in the health and wellness space. We specialize in abandoned cart recovery, post-sale engagement, and customer support—helping our clients recover 10–15% more revenue from existing traffic. In fact, our work drove over $35 million in additional revenue for our clients last year alone. We’re selective about who we work with, and we only get paid when we deliver results.

What started as a small but mighty support team has grown into a full-scale revenue engine, and now, a tech company. We've built custom internal tools to optimize conversations, scale faster, and deepen customer connection, and we're now turning those tools into software products powered by AI and automation.

Whether you're a closer, a creative, a builder, or a systems thinker, there's room to grow with us. We care about performance, but we care just as much about people, and we’re building a place where both can thrive. We’re growing fast, and we’re looking for people who want to grow with us.

Why This Role Exists

The Brand Marketing Manager is responsible for shaping how the world sees HelpGrid. This role exists to elevate our brand beyond “call center” and position us as a leader in revenue acceleration and tech-enabled sales. You’ll drive awareness, credibility, and excitement for our vision, helping us attract clients, partners, and top talent.

Responsibilities

Brand and Market Positioning

• Define and communicate a clear, compelling brand narrative that highlights HelpGrid’s innovation, results, and impact.
• Shift external perception from “call center” to “revenue acceleration partner.”
• Secure media, PR, and speaking opportunities that showcase our thought leadership.
• Partner with leadership to create visibility on industry stages and within key communities.
• Develop high-quality content such as blogs, press releases, case studies, and social posts.
• Turn client success stories into measurable impact narratives using before-and-after metrics and ROI data.
• Keep the company website updated and aligned with our growth story.
• Support executives and team members with guidance for effective LinkedIn and social media presence.
• Employer Branding and Culture
• Shift external perception from “call center” to “revenue acceleration partner.”
• Secure media, PR, and speaking opportunities that showcase our thought leadership.
• Partner with leadership to create visibility on industry stages and within key communities.
• Develop high-quality content such as blogs, press releases, case studies, and social posts.
• Turn client success stories into measurable impact narratives using before-and-after metrics and ROI data.
• Keep the company website updated and aligned with our growth story.
• Support executives and team members with guidance for effective LinkedIn and social media presence.
• Employer Branding and Culture

Content And Storytelling

• Build campaigns that highlight HelpGrid as a great place to work.
• Promote team wins, culture moments, and values internally and externally.
• Partner with HR and Operations to strengthen recruitment marketing and employee engagement initiatives.

Execution And Leadership

• Manage freelancers or junior contributors in design, content, or social execution.
• Maintain and own the marketing calendar to ensure consistent campaign delivery.
• Track and report marketing performance metrics such as engagement, press visibility, and inbound lead growth.

What Success Looks Like (12–18 Months)

• HelpGrid leaders regularly featured on panels, podcasts, and industry events.
• The market recognizes HelpGrid as a revenue acceleration partner, not a call center.
• A strong, consistent flow of thought leadership, case studies, and brand content.
• The website and social channels consistently reflect innovation, impact, and credibility.
• Increased inbound client leads and improved recruitment pipeline driven by brand awareness.

Additional Qualifications

• 5–7 years of marketing experience, ideally in B2B, SaaS, or growth-stage environments.
• Proven track record in brand building, PR, events, or thought leadership campaigns.
• Exceptional storytelling and writing skills, with the ability to turn data into engaging narratives.
• Hands-on approach balanced with strategic thinking.
• Strong organizational skills and ability to lead freelancers or small teams.
• Passion for building brands that redefine industries.

Employment Details

• Type: Full-time
• Hours: 9 AM – 5 PM EST (some flexibility required for events or launches)
• Location: Remote, with occasional travel to events or team gatherings

Equal Opportunity Employer

We are committed to equality of opportunity, welcoming diverse candidates, and fostering a work environment free from discrimination on the basis of race, color, ancestry, national/regional or ethnic origin, religious beliefs, sex, gender identity, sexual orientation, marital or family status, age, or physical impairments.