Equipment Sales Representative, General Line

Company:

Number Of Openings:

1

Worker Type:

Permanent

Position Overview:

Are you a driven sales professional who thrives on the thrill of the hunt?

Do you have a passion for building new relationships and closing deals?

We are looking for a high-performing Equipment Sales Representative – General Line to join our Surrey, BC team. In this role, you will be responsible for aggressively growing our customer base through equipment sales and rentals. You will identify untapped markets, pursue new business opportunities, and deliver tailored solutions that meet the evolving needs of our clients.

This is not a maintenance role—it is a growth role. We want someone who is energized by prospecting, fearless in the face of rejection, and relentless in the pursuit of success.

What you will do:

- Drive new business development through cold calling, networking, and territory planning
- Build and maintain a strong pipeline of opportunities for new and used Caterpillar equipment
- Develop strategic relationships with customers and key decision-makers
- Deliver customized equipment solutions that create long-term value
- Own your territory and operate with an entrepreneurial mindset

What you bring:

- A hunter mentality with a proven track record of exceeding sales targets
- Strong business acumen and the ability to identify and close opportunities
- Self-motivation, resilience, and a competitive edge
- Excellent communication and relationship-building skills
- Experience in equipment, industrial, or B2B sales is an asset

What we offer:

- Earning potential of $125,000–$135,000+ (base salary + uncapped commission)
- A high-performance culture that rewards initiative and results
- The opportunity to represent a trusted brand with industry-leading products

Ready to make your mark?
Join a team that values drive, ambition, and results.

Job Description:

Major Job Functions:

• Selling equipment and rental products to end users. 
• Developing and maintaining client information using Finning’s CRM software 
• Forecasting new equipment sales and achieving budget unit revenue targets. 
• Providing the best solutions to our customers, including marketing all products. 
• Resolving customer product concerns through warranty or goodwill issues. 
• Expanding market share of Caterpillar's full line of construction and forestry equipment. 
• Developing detailed knowledge of product line and applications.
• Providing product demonstrations and deliveries. 

Qualifications:

• Minimum 3-5+ years of experience with products and services related to the General Construction industry. 
• Knowledge of the Caterpillar equipment line and used equipment business is essential. 
• Industry knowledge is required. 

• Previous Sales Experience.

• Strong communication and presentation skills. 

• Outstanding Interpersonal Skills.

• Proficiency in MS Office, especially Excel, Word, and PowerPoint in addition to CRM tools. 
• Ambitious and thrives in a fast-paced team environment. 

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.