Sr. SEO Specialist

Responsibilities:

• Develop and implement comprehensive SEO strategies across multi-country websites,tailoring keyword research and content optimization for different regions.
• Perform detailed technical SEO audits, resolve issues, and optimize websitearchitecture, URL structures, internal linking, and crawl efficiency.
• Ensure websites meet core technical SEO requirements, including speed optimization,mobile-friendliness, Core Web Vitals, and indexation best practices.
• Optimize on-page elements (meta tags, headers, content structure, schema markup,structured data, and image optimization) for both users and search engines.
• Collaborate with content, product, and brand teams to create SEO-driven contentstrategies (blogs, landing pages, news, etc.) and manage an SEO content calendaraligned with business and SEO goals.
• Develop and execute white-hat link-building strategies to increase domain authorityand search visibility.
• Monitor, analyze, and report on SEO performance using tools such as GoogleAnalytics, Search Console, SEMrush/Ahrefs, Screaming Frog, and otherindustry-standard platforms.
• Provide actionable insights and data-driven recommendations to improve rankings,traffic, and conversion rates.
• Partner with web developers, designers, and marketing teams to ensure SEO bestpractices are embedded into website builds, redesigns, campaigns, and productlaunches.
• Stay up-to-date with the latest search engine algorithm changes, SEO trends, andemerging tools, proactively testing and applying new approaches.

Requirement & Qualifications:

• Minimum of 3 years of experience in SEO, with a focus on managing multi-countrywebsites and a proven track record of successful SEO strategies for large websites. Agencybackground is a plus.
• Proficiency in WordPress, including making technical SEO changes, and a strong understanding of HTML, CSS, JavaScript, and web technologies.
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Adobe Experience Manager, Sitecore) and basic knowledge of HTML, CSS, and JavaScript for troubleshooting.
• Experience with SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs,Moz, etc., and the ability to analyze complex data sets to draw actionable insights.
• Excellent written and verbal communication skills, with the ability to explain technicalSEO concepts to non-technical stakeholders.
• Strong project management skills with the ability to manage multiple projectssimultaneously.
• Detail-oriented with a focus on producing high-quality work and self-motivated, able towork independently and as part of a team.
• Ability to adapt to changing priorities and thrive in a fast-paced environment.