Performance Marketing Manager/ Senior Manager

Strategy & Planning

• Develop and execute performance marketing strategies across Meta, Google, and other relevant paid channels.
• Set clear growth and ROI targets aligned with business objectives.
• Identify and test new digital channels, ad formats, and audience strategies to drive incremental growth.
• Own end-to-end media planning and strategy across digital channels (paid social, search, display, affiliates, etc.) to maximize ROI and brand impact.
• Develop and optimize annual/quarterly media plans, including forecasting, spend phasing, and performance scenario modeling.

Campaign Execution & Optimization

• Lead end-to-end campaign management: planning, setup, testing, monitoring, optimization, and reporting.
• Implement A/B testing across creatives, audiences, placements, and bidding strategies.
• Ensure budget allocation maximizes ROAS while balancing customer acquisition and retention goals.
• Maintain high-quality creative and messaging synergy with the brand and product teams.

Team Leadership & Collaboration

• Mentor, guide, and upskill team members to execute efficiently.
• Collaborate with cross-functional teams (content, design, product, sales) to align marketing initiatives.
• Manage relationships with external agencies, partners, and platform reps.

Analytics & Reporting

• Own performance dashboards and ensure data-driven decision-making.
• Analyze campaign metrics (CAC, ROAS, AOV, CTR, CPM, etc.) and derive actionable insights.
• Present regular reports to management, highlighting wins, learnings, and next steps.

• 7+ years of hands-on performance marketing experience (luxury, e-commerce, or high-value product categories preferred).
• Proven track record of scaling paid campaigns profitably across Meta & Google.
• Proven experience in media planning and strategy, with the ability to translate business objectives into effective cross-channel marketing plans and budget allocations.
• Strong experience managing budgets of at least 6 figures.
• Previous experience leading a small team (or mentoring juniors) is a plus.
• Expert in Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Proficient in tracking, attribution, and performance reporting (UTMs, pixels, conversion APIs).
• Strong analytical skills: able to turn data into strategic decisions quickly.
• Up-to-date knowledge of ad tech, trends, and platform updates.
• Creative testing mindset: ability to identify winning creatives and scale them.
• Strong project management and leadership skills, with a balance of strategic thinking and execution.
• ROI-driven and highly accountable for results.
• Fast learner, agile, and thrives in a performance-focused, fast-paced environment.