Social Media Assistant - Sports Betting

BruntWork.com

Hybrid

Remote

Full Time

This is a remote position.

Schedule:

Thursdays to Mondays, 8:00 am to 4:00 pm (Eastern time), with 1 hour unpaid break
35 hours per week
Weekend-heavy schedule (Saturdays and Sundays are primary work days)
Client timezone: Central Time (Tennessee-based)

Client Overview:

Join an innovative AI software company operating in the exciting and fast-paced world of online sports betting! This dynamic organization builds cutting-edge apps and products while serving customers across the United States. The company operates in the thrilling sports betting industry with a particular focus on major sporting events like college football and National Football League (NFL) games. You’ll be working with a forward-thinking team that values innovation and is actively expanding their digital presence to reach new markets and demographics in this rapidly growing industry.

Job Description:

This is an exciting opportunity to drive social media growth and engagement for a leading sports betting and AI software company. You’ll be responsible for expanding the company’s digital footprint across major social media platforms, creating compelling content around sports betting, and building meaningful connections with diverse audiences. The role involves strategic outreach to potential followers, collaboration with influencers, and developing targeted engagement strategies for both mainstream and underserved market segments. You’ll work closely with an existing marketing team while having the autonomy to implement creative social media strategies that drive measurable growth in followers and engagement.

Responsibilities:

Create and manage daily social media content focused on sports betting, particularly college football and NFL coverage
Actively engage with current followers and strategically reach out to potential new followers to grow social media accounts
Identify and establish relationships with influencers for collaboration opportunities and partnership development
Develop and execute targeted content strategies for three key demographics: women, people over 55, and traditional 20-30 year old males
Monitor, respond to, and foster community engagement across TikTok, YouTube, Facebook, Instagram, and other major platforms
Collaborate with the existing junior marketing team to enhance overall social media presence and strategy
Work primarily during peak sports betting periods (weekends) when audience engagement is highest

Requirements

Proven experience managing social media accounts across multiple platforms (TikTok, YouTube, Facebook, Instagram)
Strong understanding of different communication styles and content approaches for various age groups and demographics
Knowledge of sports betting industry and major sporting events (college football, National Football League) strongly preferred
Flexibility to work weekend-heavy schedule with Saturday and Sunday as primary work days
Excellent outreach and networking skills for building influencer relationships and partnerships
Demonstrated experience with social media growth strategies and follower engagement techniques
Ability to create compelling content that resonates with both mainstream and underserved market segments
Tuesdays and Wednesdays are days-off

Benefits

Independent Contractor Perks:

HMO coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

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