CRM Campaign Manager

Could this be one of those rare moments to do the best work of your career? 

The Lottery Corporation is Australia’s largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

While we’re a fresh face bringing you Australia's favourite lottery games, we’re an experienced team. For more than a century, we’ve been playing our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners and our community.  

Share joy, spark possibilities and join the winning team today!

The CRM Campaign Manager will support the Lotteries Customer Experience teams on CRM and Campaign Management. You will work with the Lotteries Marketing team to deliver CRM activities, including Loyalty, Tactical, Transactional campaigns, and Lifecycle campaigns using CRM best practices to drive increased Retention and Loyalty from our customers. Delivery of these campaigns will contribute to increased active customer numbers and profitability for the business. 

The CRM Campaign Manager will be responsible for managing multi-channel campaign delivery of lifecycle messaging to The Lott customers, ensuring delivery of relevant, timely and targeted communications. You will also be responsible for development and execution of tactical campaigns to support the Lotteries Marketing activities. You will be responsible for managing the CRM scope and deliverables for projects as required. Projects may involve updates to transactional comms and delivery of new comms.

This position reports to the Senior CRM Campaign Manager and is focused on managing the delivery of customer communications through tactical and journey based campaigns using CRM best practices to drive increased retention, loyalty and conversion from our customers, and in doing so, improving the customer experience through continuous innovation and optimisation of campaigns. Please note this role is part-time, 22.8 hours a week. 

What You’Ll Do

• Work with the Marketing team and the CRM Data team to deliver direct marketing campaigns to customers, including preparing briefs, liaison with agencies, project management, production control, compliance approval, template development, send management, SPAM and regulatory compliance and post-campaign analysis;
• Deliver communications across a range of channels including mobile push, email and SMS;
• Provide support for the Membership & Loyalty, Transactional, Tactical & Lifecycle CRM functions.
• Drive continuous improvement in campaign effectiveness through the relentless focus of test, optimisation and learn methodology;
• Management and implementation of projects as needed across the Lotteries businesses;
• Work with the CRM team to implement strategies to maximise the value of key customer segments, develop segmentation and targeting strategies with a view of continuous innovation and drive 1:1 personalisation strategies;
• Working with the wider Lotteries Marketing team to assist in developing and executing journey based communications for promotional or product based initiatives.

What You’Ll Bring

• Tertiary qualifications in marketing.
• ADMA Direct Marketing or eMarketing certificate.
• Minimum of 3 years direct marketing experience working in a multi-channel marketing environment, including experience with marketing automation; 
• Experience in working in an eCommerce environment and in using Digital Marketing channels;
• Good insight into CRM systems, data analytics, lifecycle management and segment marketing, and experience with leading email marketing platforms; 
• Experience in a company operating nationally or across multiple markets highly regarded as is ability to work within regulated environment.
• Highly organized with an ability to work under tight deadlines and shifting priorities; and
• Excellent oral and written communication skills.

What You’Ll Get

Not only will you receive an awesome candidate experience from our caring Talent team, the perks of working with us are pretty good too!

The list is extensive but here are a few:

• Deliver extraordinary results while balancing work and life with our flex for great outcomes approach
• Find your balance with a variety of leave types such as cultural leave, flexi leave, volunteer leave, purchased leave and 18 weeks’ parental leave for all new parents, regardless of gender or family type
• A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Statement of Support, employee inclusion networks and diversity memberships
• Support your health and wellbeing with our comprehensive (and free) app to support you and your family’s mental and physical health
• Make positive impacts with opportunities to volunteer with our community partners. We’ll also dollar match fundraising efforts of our employees lending their support to registered charities
• Ignite your potential with our dedicated learning and development platform with resources from leadership to technology to support your bright future
• Optimise your home office with our one-off home office reimbursement payment to maximise your remote workspace 

About The Lottery Corporation

The Lottery Corporation Limited (ASX: TLC) is Australia’s leading lottery company with licences and approvals to operate in each Australian state and territory, except Western Australia.  

Best known for The Lott and Keno, we’re proudly one of the highest-performing lottery businesses in the world.  

For more than a century, we’ve been supporting Australian communities through lottery taxes, donations, and partnerships. We play our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners, and our community.  

Studies have shown that people from under-represented backgrounds are less likely to apply for roles where they don’t match the job description criteria exactly. If this role is of interest to you and you’re ready to spark possibilities with The Lottery Corporation, but don’t feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply. 

We’re committed to providing a safe, respectful and supportive work environment where our people feel included and rewarded. This commitment extends to our recruitment process. We encourage candidates to let us know if we can make any accommodations, so the process more user friendly for them. 

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past, present and future.