Measurement Analyst - Marketing Science
TikTok.com
Office
Singapore, Singapore
Full Time
The Measurement Analytics team is a newly created function within Marketing Science Measurement, the team responsible for interpreting and understanding the impact and business outcomes driven by advertising on our platforms. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change and ultimately business results and growth for our advertisers.
TikTok is looking for a full-time Measurement Analyst. This role will primarily work with Measurement Partners and Business leaders to provide analytics support solving complex challenges. As a Measurement Analyst, you will work closely with our measurement and sales teams to drive business growth and optimize ad performance. Your primary responsibility will be to analyze and interpret data to inform measurement strategies, optimize ad campaigns and improve ROI.
We seek a motivated and empathetic individual with strong analytical skills. Success in this role within a rapidly expanding environment depends on execution, curiosity and a commitment to data-driven thinking.
This person will be working with both brand and performance focused industry verticals on TikTok and will have the opportunity to build analytical programs which directly influence global Marketing Science strategy.
- Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
- Lead in the ideation, creation and prototyped deployment of sophisticated custom insights, ad effectiveness analysis, or tooling for large-scale data environments for use by wider measurement teams
- Design and testing of bidding, targeting, and optimisation methods to support new product and feature development
- Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions
- Develop and maintain dashboards, reports, and tools to track key performance indicators (KPIs) and measure campaign effectiveness.
- Analyze and interpret data from various sources, including ad performance, user behavior, and market trends.
- Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
- Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.
TikTok is looking for a full-time Measurement Analyst. This role will primarily work with Measurement Partners and Business leaders to provide analytics support solving complex challenges. As a Measurement Analyst, you will work closely with our measurement and sales teams to drive business growth and optimize ad performance. Your primary responsibility will be to analyze and interpret data to inform measurement strategies, optimize ad campaigns and improve ROI.
We seek a motivated and empathetic individual with strong analytical skills. Success in this role within a rapidly expanding environment depends on execution, curiosity and a commitment to data-driven thinking.
This person will be working with both brand and performance focused industry verticals on TikTok and will have the opportunity to build analytical programs which directly influence global Marketing Science strategy.
- Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
- Lead in the ideation, creation and prototyped deployment of sophisticated custom insights, ad effectiveness analysis, or tooling for large-scale data environments for use by wider measurement teams
- Design and testing of bidding, targeting, and optimisation methods to support new product and feature development
- Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions
- Develop and maintain dashboards, reports, and tools to track key performance indicators (KPIs) and measure campaign effectiveness.
- Analyze and interpret data from various sources, including ad performance, user behavior, and market trends.
- Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
- Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.
Measurement Analyst - Marketing Science
Office
Singapore, Singapore
Full Time
October 7, 2025