SEM Executive

About Wego:
We’re on a mission to help people discover the real value of travel — to inspire, to give more reasons, to make it easy — for you to go. Our company was founded back in 2005, and since then, we’ve imagined and created some of the most well-loved products for travelers all around the world.

Today, Wego is used by millions of people every month — people who travel for adventure, work, family, and for many other reasons. That’s why we work tirelessly to make your experience of planning and booking flights, hotels, and trips as seamless as possible.

Team Description:
The Performance Marketing team drives customer acquisition, engagement, and retention across all channels by leveraging data-driven strategies and close collaboration with cross-functional teams to maximize impact and growth.

The Role:
The SEM Executive will be responsible for planning, implementing, and managing Wego’s search engine marketing strategy. This role plays a key part in driving web and mobile web traffic, as well as customer acquisition.

What you will be working on:

• Conduct extensive keyword research using tools such as Google Ads, Keyword Planner, and SEMRush to identify potential high-value search terms
• Design, develop, and manage PPC campaigns across multiple platforms such as Google Ads and Bing Ads
• Monitor daily campaign budgets to ensure optimal use of funds and ROI
• Track KPIs to assess performance and identify areas for improvement, including CTR, Conversion Rate, Quality Score, and CPC
• Create engaging and effective ad copy in collaboration with content and design teams
• Work with UX/UI teams to optimize landing pages for SEM campaigns
• Generate regular reports showcasing campaign performance and insights
• Analyze competitor advertising links and strategies to refine Wego’s SEM approach
• Stay up-to-date with the latest SEM trends and technologies to maintain a competitive edge
• Collaborate with marketing team members to align SEM campaigns with broader marketing strategies

Core Responsibilities:

• Execute SEM campaigns across key platforms to drive growth in traffic and conversions
• Manage budgets, monitor performance metrics, and report results
• Optimize ad content, keywords, and landing pages to improve campaign effectiveness
• Collaborate across teams to ensure SEM initiatives align with overall marketing goals

Skills And Experience:

• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years of experience in search engine marketing, PPC campaigns, or digital marketing
• Proficiency in Google Ads, Bing Ads, and SEM tools
• Strong analytical mindset and attention to performance metrics
• Excellent written and verbal communication skills
• Solid understanding of performance marketing, conversion optimization, and online customer acquisition
• Knowledge of website analytics tools such as Google Analytics