VP Marketing - Fanatics Credit Card

Position Summary

The Head of Marketing – Fanatics Branded Credit Card is a senior marketing executive responsible for shaping the brand, creative vision, and growth strategy for the first-ever Fanatics-branded credit card. This leader will ensure that the card launches successfully, builds trust with consumers, and becomes a powerful gateway for fan engagement and loyalty within the broader Fanatics ecosystem.

The Head of Marketing will be a visible and strategic leader within the organization, working closely with the President of Fanatics Financial Services, senior executive leadership, and cross-functional partners including Commercial, Product, Compliance, and Operations. This executive will champion an integrated marketing agenda that drives acquisition, retention, and long-term engagement through the credit card offering, positioning it as a flagship product that deepens the Fanatics customer relationship.

Key Responsibilities

• Strategic Brand Leadership – Define and own brand positioning, storytelling, and voice for the Fanatics-branded credit card, ensuring consistent global resonance across regulated markets.
• Integrated Go-to-Market Execution – Lead the launch strategy and subsequent campaigns to drive adoption and sustained growth of the credit card.
• Experiential & Partnership Marketing – Create bold, differentiated event, in-store, and experiential strategies that highlight the credit card’s unique benefits, connecting customers, athletes, and partners in meaningful ways.
• Social & Growth Innovation – Pioneer social-first, influencer-driven, and guerrilla campaigns that drive awareness, buzz, and adoption while ensuring compliance.
• Customer Retention & Cross-Sell – Build lifecycle strategies to maximize customer value, loyalty, and integration of the card across the Fanatics ecosystem.
• Organizational Leadership – Develop, lead, and mentor a high-performing marketing team capable of scaling globally.
• Performance Marketing & Acquisition – Design and optimize data-driven acquisition strategies across paid media, search, display, affiliate, and emerging channels to maximize customer growth and return on marketing investment.

Desired Outcomes

• Successfully launch the Fanatics-branded credit card as a trusted and differentiated product 
• Deliver high-impact campaigns that drive measurable acquisition, engagement, and retention.
• Establish the credit card as a key driver of cross-sell and fan loyalty across Fanatics businesses.
• Build a world-class marketing organization known for creativity, compliance, and growth.
• Position the Fanatics-branded credit card as a cornerstone of Fanatics’ long-term fan engagement strategy.

Candidate Profile

The successful candidate will be a visionary marketing leader with a proven record of scaling consumer financial products, launching first-of-their-kind initiatives, and building trust in regulated industries. This executive combines strategic foresight with creative boldness, thrives in dynamic environments, and operates with the rigor required in financial services.

They will be:
• A storyteller and brand builder who can inspire customers and galvanize internal teams.
• A strategic operator who balances creativity, compliance, and commercial rigor.
• A collaborative partner who influences at the executive level and aligns diverse stakeholders.
• A talent developer and leader who builds and motivates high-performing teams.

Ideal Experience

• 15+ years of senior marketing leadership experience, including experience in credit cards, consumer financial products, fintech, or payments.
• Proven track record of successful product launches, brand campaigns, and growth marketing strategies.
• Experience in regulated industries, balancing bold creativity with compliance requirements.
• Demonstrated ability to build customer acquisition, retention, and lifecycle programs that deliver measurable results.
• Experience with partnership and experiential marketing that scales brand impact.
• Strong global perspective and ability to operate in complex, matrixed organizations.

Critical Leadership Capabilities

• Driving Results – Operates with urgency and ambition to deliver a successful launch and ongoing growth.
• Acting Strategically – Anticipates competitive and regulatory shifts to position the card for sustained success.
• Building Collaborative Partnerships – Develops trust-based relationships across Fanatics leadership, external partners, and regulatory stakeholders.
• Leading People – Inspires, empowers, and develops a high-performing team.

Benefits

Fanatics offers a comprehensive benefits package to eligible employees. For information about our benefits, please visit https://benefitsatfanatics.com/.

The salary range for this position is $250,000 to $350,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.