Senior Manager, Product Marketing

About Fanatics Advertising

Fanatics Advertising is building the world’s leading sports media network, connecting brands with fans across Fanatics’ ecosystem of e-commerce, collectibles, media, and live events. We help advertisers reach highly engaged sports audiences through data-driven media products, unique commerce integrations, and premium sponsorship opportunities. 

About The Role

We are looking for a Senior Manager, Product Marketing to define how our advertising products are packaged, priced, positioned, and brought to market. This role sits within Product and serves as the connective tissue between Product, Sales, Marketing, and Finance — ensuring our solutions are competitive, easy to sell, and compelling to advertisers. 

You will own the strategy for how our ad products work in practice: what’s included in each package, how pricing and discounts are structured, what sales briefs and tools our teams need, and how we flex our offering to meet ambitious revenue goals. You’ll be the go-to partner for Sales when handling objections, shaping proposals, and refining positioning for major accounts. 

What You’Ll Do:

Product Packaging & Pricing 

• Define clear product bundles and tiers across Fanatics Advertising’s portfolio (onsite display, offsite programmatic, collectibles/media extensions). 
• Build pricing models, discount frameworks, and enterprise deal guidelines in collaboration with Finance and Sales leadership. 
• Analyze margin impacts, competitor pricing, and market elasticity to ensure our products are positioned competitively while driving profitability. 

Go-to-Market Strategy & Positioning 

• Own the narrative for Fanatics Advertising products: what they do, why they matter, and how they’re differentiated in the sports/commerce media landscape. 
• Develop launch strategies and messaging frameworks for new products or features, ensuring internal and external readiness. 
• Tailor positioning and collateral to specific advertiser segments (brands, agencies, endemic vs. non-endemic categories). 

Sales Enablement & Deal Support 

• Create and maintain enablement materials: product one-pagers, pitch decks, case studies, objection-handling guides, and competitive battle cards. 
• Partner with Sales on large strategic deals — flexing product packages, pricing, and service levels to meet revenue targets while protecting margin. 
• Train account executives and sales leaders on new products, pricing updates, and positioning. 

Market & Customer Insights 

• Conduct market and competitive analysis to identify trends, gaps, and opportunities in sports media and commerce advertising. 
• Gather customer and sales feedback to inform product packaging, roadmap priorities, and GTM strategy. 
• Build advertiser personas and buyer journeys specific to sports fandom and commerce media. 

Cross-Functional Leadership

• Partner closely with Product Management to influence roadmap priorities with advertiser insights. 
• Work with Legal, Finance, Marketing, and Ad Ops to ensure products are compliant, scalable, and supported. 
• Act as the “voice of the advertiser” internally, ensuring we build products and packages that resonate with the market. 

What We'Re Looking For:

• 8–10+ years of experience in product marketing, product strategy, or ad product GTM — ideally in digital advertising, commerce media, or sports/entertainment. 
• Deep understanding of ad tech and media buying (self-service vs. managed service models, DSP/SSP dynamics, programmatic, sponsorships, measurement). 
• Proven experience developing pricing and packaging frameworks, with ability to balance scale, margin, and deal flexibility. 
• Strong storytelling and communication skills; able to craft compelling sales narratives and objection-handling playbooks. 
• Analytical mindset with comfort in financial modeling, pricing analysis, and adoption/usage metrics. 
• Experience supporting large enterprise deals and flexing product structures to close business. 
• Ability to influence cross-functional teams and operate in a fast-paced, entrepreneurial environment. 

The salary range for this position is $150,000 to $188,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.