Loyalty Marketing Executive

Why Join Us

Joining the Loyalty team at Sainsbury's offers a unique opportunity to be part of a data-rich organisation that thrives on driving customer engagement and loyalty through personalised multi-channel marketing strategies. With a focus on leveraging data insights to enhance business growth and foster long-term customer relationships, you will play a pivotal role in shaping and executing innovative Nectar Marketing plans that cater to the evolving needs of over 19 million customers. By collaborating closely with cross-functional teams, embracing creativity, and leveraging your expertise in CRM and loyalty marketing campaigns, you will contribute to the success of the loyalty programme while enjoying the support of a dynamic and collaborative work environment that encourages continuous learning and professional development.

What You'Ll Do

As a member of the Loyalty team at Sainsbury's, you will play a vital role in driving customer engagement and loyalty through the strategic delivery of marketing activities. Your responsibilities will include scoping, testing, and implementing new initiatives to enhance the Nectar loyalty programme, collaborating with internal teams and agencies to execute plans across various channels. By leveraging data insights and fostering strong relationships with key stakeholders, you will ensure the success of campaigns in meeting customer and commercial metrics, demonstrating accurate forecasting, and delivering against campaign KPIs. Your role will also involve managing campaign budgets, aligning communications with the customer-centric approach, and presenting campaign plans and performance learnings to stakeholders to generate support and understanding around the business objectives.

Who You Are

As a pivotal member of the Loyalty team at Sainsbury's, you are a seasoned professional with a deep understanding of CRM and Loyalty marketing campaigns, showcasing expertise in driving customer engagement and loyalty through impactful direct marketing strategies. Your strong creative and communication skills, combined with a data-driven approach, enable you to deliver successful end-to-end campaigns, from concept development to deployment, that resonate with customers and drive business growth. With your adept stakeholder management and project coordination skills, you excel in managing multiple campaigns simultaneously, ensuring flawless execution, budget adherence, and measurable campaign success.

Essential Criteria

Experience with CRM and loyalty marketing campaigns. 

Experience of end-to-end delivery of direct marketing campaigns, from initial brief through to deployment. 

Experience in proposition development, content strategy, creative development, channel integration, and adherence to brand guidelines. 

Proven experience in interpreting and understanding data analytics, with the ability to apply learnings and make recommendations based on results. 

#Li-Sm1

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us. 

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: 

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. 

Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. 

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. 

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).