Marketing and Events Specialist

About Sidetrade (Www.Sidetrade.Com)

Sidetrade is a SaaS company, listed on Euronext Growth, on a mission to revolutionize the way large enterprises unlock value from their customers leveraging its AI-powered Order-to-Cash solutions. Positioned as a Gartner® Magic Quadrant™ Leader since 2022, with a strong growth trajectory across North America and Europe, we’re proud of our global team made up of 27 nationalities with diverse perspectives that drive our innovation, #OneTeam culture and a customer-first mindset.  

We value passion over perfection—so if you’re eager to learn and bring the right energy, we want to hear from you. Be you. Grow with us.  

Curious about Sidetrade? Catch the Sidetrade Inside Out podcast.  

Requirements

Role Overview:

Reporting to the EMEA Marketing Director, the Marketing Demand Generation Specialist for the UK, Ireland and the Nordics is responsible for executing multi-channel marketing strategies and programs that drive qualified leads, increase brand awareness, and accelerate pipeline growth. This execution role is pivotal in aligning marketing efforts with sales objectives, using data-driven insights to optimise campaigns and maximise ROI.  

Additionally, the role will be assisting the EMEA Regional Director with the preparation and execution of events across the EMEA region. From virtual product demos and customer webinars to industry conferences/trade shows and customer summits, you’ll help bring our brand to life through memorable experiences, with a focus on pipeline contribution. 

What You Will Be Doing:

• Implement demand generation strategies and programs across inbound and outbound channels. 
• Collaborate with sales, product, customer success and content teams to align campaigns with business goals. 
• Ensure timely execution of demand generation programs. 
• Execute integrated campaigns including email, paid media, SEO/SEM, webinars, and events. 
• Support Account-Based Marketing (ABM) initiatives targeting high-value accounts. 
• Support the lead lifecycle from acquisition to conversion using marketing automation tools (e.g., Marketo, 6Sense and Salesloft). 
• Under the guidance of the EMEA Marketing Director, partner with sales to ensure lead quality and follow-up processes are optimised. 
• In collaboration with our Marketing Operations team, conduct A/B testing and continuously optimise campaigns based on performance data. 
• Track program performance according to established KPIs. 
• Provide regular reporting and insights to your manager, the EMEA Marketing Director, on demand generation programs’ effectiveness. 
• Execute a variety of events including webinars, virtual product launches, customer success events, trade shows, and user conferences. 
• Collaborate with Sales, Product, and Customer Success teams to align event strategy with business goals and customer needs. 
• Manage end-to-end logistics: venue sourcing, vendor coordination and cost management, equipment and visuals, registration process, staff attendance, guide book for staff, speaker prep, and post-event follow-up (debrief calls, event summary, final cost consolidation). 
• Execute event promotion: email campaigns, landing pages, social media, and paid ads. 
• Track and report on event performance metrics such as attendance, engagement, lead quality, and pipeline contribution. 

Who We Are Looking For:

• 2–3 years of experience in B2B demand generation and event planning in a SaaS environment.  
• Knowledge and hands-on experience with ABM, integrated campaigns and events.  
• Experience with driving pipeline growth through the execution of digital and traditional marketing channels. 
• Analytical skills and experience with marketing analytics platforms. 
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, Marketo, 6Sense Salesloft). 
• Project management and multitasking skills. 
• Excellent written and verbal communication. 
• Creative and highly organized with strong attention to detail 
• Computer skills: Proficiency in Word, Excel, and Powerpoint; knowledge of CRM (Salesforce) and project management software such as Asana is a plus. 
• Education/Licenses: Bachelor's degree in marketing, communication, business, or a related field. 

At Sidetrade, we cultivate a multicultural environment that fuels innovation. With over 22 nationalities represented, we strongly value diversity, gender equality, inclusivity, and fairness. As an equal opportunity employer, we reject all forms of discrimination and harassment. Your unique contributions are celebrated, driving collective success in our inclusive workplace.

Agencies

Only applications from invited agencies through the Workable portal will be accepted. Unsolicited CVs sent directly to managers or HR will not incur any fees.