Senior Executive - Marketing

John Keells CG Auto Private Ltd (JKCG) is a John Keells Group company, Sri Lanka's largest conglomerate listed on the Colombo Stock Exchange. With an operating history of over 150 years, the John Keells Group is present in 7 industry sectors, namely Leisure, Property, Transportation, Consumer Food, Retail, Financial Services, and IT & Plantations. John Keells CG Auto is the official distributor of BYD passenger vehicles, parts, and services in Sri Lanka.

BYD, a global powerhouse, secured the position as the Global number one New Energy Vehicles (NEV) sales in 2022 and 2023 is committed towards sustainable transportation solutions.

Job Responsibilities

• •    Development of marketing strategies for the BTL activities for the business.
• •    Brand adherence on promotional activations.
• •    Ensure a structured BTL plan for the business with innovative concepts. 
• •    Development and execution of BTL and trade promotions.
• •    Performance review of the BTL activities and promotions.

Person Specifications

• •    A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or Degree in Marketing or Business Management.
• •    3 years of experience in marketing position and has executed BTL campaigns and events.
• •    Strong interpersonal and communication skills. Fluency in three languages will be an added benefit. 
• •    Demonstrates inventive thinking and excellent negotiating skills. 
• •    Strong decision-making skills and ability to meet timelines.

If interested, please apply through HIVE on or before 14.10.2025.