Product Manager - Urology

Ambu India is seeking a dynamic and strategic Product Manager to lead the marketing efforts for our urology portfolio—Uretero and Cysto—across the South Asia region. The role involves end-to-end ownership of product launches, marketing campaign execution, on-ground support, and cross-functional collaboration. The ideal candidate should have strong experience in medical device or healthcare marketing, with a proven ability to execute brand strategies and drive product adoption through market intelligence, training, and customer engagement.

Key Responsibilities:

1. 1. Product Launch Execution – Ureteroscope
2. 2. Campaign Design & Execution
3. 3. Promotional Material Management
4. 4. Launch Plan Progress Tracking
5. 6. Training & Capability Building
6. 8. Conference & Event Participation
7. 9. Urology Portfolio Development and Cystoscope Market Establishment:

• Lead and manage the launch of Ureteroscope across the SA region.
• Collaborate with cross-functional stakeholders (sales, supply chain, regulatory, medical affairs) to ensure seamless execution.
• Ensure timely deployment across all relevant channels.
• Design and implement lifecycle-based marketing campaigns for Ureteroscope.
• Track campaign KPIs, gather market feedback, and optimize for impact.
• Plan, develop, and manage promotional and educational content.
• Track utilization, ROI, and ensure timely updates and replenishments.
• Maintain dashboards and detailed timelines for the launch plan.
• Monitor progress, flag risks or bottlenecks, and drive corrective actions.

5. On-Field Support

• Provide strategic and operational support to the field force.
• Conduct joint field visits to align with field realities and reinforce product messaging.
• Deliver initial and refresher product training sessions to sales teams.
• Ensure consistent and accurate product knowledge dissemination.

7. Market Intelligence

• Perform competitive benchmarking and regular market research.
• Utilize insights to refine brand strategy and market positioning.
• Represent the brand at major conferences, CME events, and industry meetings.
• Collaborate with internal and external stakeholders to maximize event impact.
• Gather competitive insights and feedback from key opinion leaders (KOLs).
• Craft an integrated marketing plan to position all products as a complete urology solution.
• Identify synergistic promotion opportunities and shared touchpoints
• Build and implement a go-to-market strategy specifically for Cystoscope
• Identify key customer segments and craft targeted messaging and positioning.
• Lead doctor engagement initiatives and KOL development programs.
• Track adoption metrics, prescriber feedback, and market traction.

10. Fieldwork & Cross-Team Collaboration:

• Collaborate closely with the sales team to drive product penetration.
• Conduct field visits to gather insights, build relationships with HCPs, and support sales execution.
• Partner with supply chain, regulatory, and training teams to ensure cross-functional alignment.

Qualifications & Skills:

• Bachelor’s degree in Life Sciences, Pharmacy, or a related field (MBA/PGDM in Marketing preferred from a top tier B School).
• 4–6 years of experience in product management or marketing within the medical device or pharma industry.
• Prior experience in urology or surgical specialties preferred.
• Strong project management and communication skills.
• Willingness to travel across the South Asia region as needed.