AVP- Credit Cards Product

Company Description

FAB, the UAE's largest bank and one of the world's most secure financial institutions, is dedicated to creating value for its employees, customers, shareholders, and communities. Through innovation, agility, and differentiation, FAB is committed to fostering growth.

We are looking for top talent and your success is our success. Accelerate your growth as you help us reach our goals and advance your career. Be ready to make your mark a top company, in an exciting and dynamic industry. 

Job Description

• Responsible for planning & implementation of the Card Products management strategy.
• Collaborate with the FAB Cards Team and hold responsibility to deliver on the cards annual plan and KPIs, such as net account growth, spend targets, activation rates, attrition & retention, risk & operational costs and revenues.
• Responsible for development of new products and services to drive value to the customer.
• Work on projects to retain and improve the competitive edge of FAB cards .
• Ensure relevant and timely MIS is available to measure what matters and provide insights into products and campaigns performance.
• Develop and execute marketing campaigns to drive product growth, in collaboration with the Marketing team and in conjunction with the Portfolio and Acquisitions verticals.
• Liaise with Sales Teams to ensure they are up to date with the products’ features and benefits and provide them with the tools (e.g. comp scans, cashback calculators etc.) to help them pitch the right product to relevant target audiences.
• Liaise with other customer facing teams (e.g. Customer Service) to ensure they provide an exceptional experience to cardholders.
• Collaborate with the FAB cards team to identify gaps and opportunities and build business cases for product / features improvements to address customers’ changing needs and stay ahead of the competition.
• Liaise with Vendors / IT/ Other Depts. for resolving /enhancement of product / service related matters.

Qualifications

Education

• University degree

Skills

• Excellent analytical skills to be able to track products performance, market trends and identify weaknesses and opportunities.
• Experience and deep knowledge and understanding of Cards Products financial drivers, cost and revenue generators.
• Prior experience in Cards Product/Portfolio Management, Product Development and Marketing in general.
• Team player with excellent communication and interpersonal skills.
• Articulate with strong influencing skills.
• Bias for action, self-starter with attention to detail and eager to drive results.
• Resilient, methodical and capable to manage multiple projects with tight deadlines at the same time.