Product Marketing Manager

Innovate With Purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.

✨ Let’s give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

At BILL, you’ll join a high-growth fintech (15% YoY and counting) that’s helping accounting firms and SMBs run their businesses smarter. We’re at the forefront of the AI revolution, reimagining how companies manage their financial operations, and we’re expanding into new growth areas like tax and procurement to fuel the next chapter. Beyond the numbers, you’ll find a culture built on collaboration, curiosity, and growth. BILL is a company where your ideas matter, your impact is visible, and your career can thrive.

The Product Marketing team within BILL is the driving force behind getting products to market and growing their impact on customers and the business. We represent the voice of the customer before, during, and after launch, articulate a product’s value in a way that resonates with customers and differentiates vis-à-vis the competition, and drive product adoption, retention, and advocacy.

At BILL, the product marketing team works cross-functionally with Product, Growth Marketing, Support, Sales, Customer Success, Brand, Growth, Creative, Analytics, and Legal, making it an extremely dynamic and influential part of the organization. You’ll be responsible for driving both strategy and execution across the entire GTM lifecycle, with a focus on expanding BILL’s impact within the AC segment and unlocking SAM expansion opportunities in your owned areas.

This role will be focused on executing a high volume of product and feature launches, building strategies for growth and retention, leveraging research to craft compelling positioning and messaging, and coordinating multiple projects across various teams at once. You’ll also play a critical role in shaping how BILL reaches and serves accountant partnership customers, meeting their unique needs, uncovering adjacencies, and ensuring our solutions scale with them.

Success will be measured both by your ability to deliver against business metrics and by your ability to engage and influence cross-functional stakeholders.

What You’Ll Do:

• Apply a data-driven approach to uncover insights, assess performance, and inform prioritization of SAM expansion opportunities, ensuring decisions are grounded in market evidence and customer needs.
• Execute key product and feature launches that drive adoption and retention in the accountant partnership.
• Partner with Product to shape roadmap decisions and recommend new features that unlock incremental growth.
• Craft and evolve customer-centric messaging that highlights BILL’s value for segments within AC and sets us apart in the market.
• Collaborate with Sales and CS to deliver enablement assets and plays that fuel adoption and expansion.
• Track and measure effectiveness of launches and expansion initiatives, providing insights that refine future GTM strategy.

What makes you successful in this role:

• Excellent communication: You communicate effectively (and proactively) with cross-functional teams to ensure alignment on high-profile projects. You also teach, train, and inform - you are the “storyteller” for your product.
• Project management skills: You prioritize work based on the most important projects/outcomes and efficiently drive multiple complex projects end-to-end. You find solutions when timelines are at risk.
• Effective collaboration: You work efficiently with cross-functional team members to solve obstacles and challenges. You can also persuade, inform, and excite peers about your projects.
• GTM planning and execution: Collaborate on strategy, gain alignment with cross-functional stakeholders, secure resources, and support flawless GTM executions.
• Customer champion: Be the voice of the customer. Know customer needs, journey, and mindset across segments, and translate those insights into messaging and SAM growth opportunities.
• Product expertise: You’re dedicated to learning the product and understanding how the customer uses it. You act as a partner to influence the roadmap and recommend new features to build, particularly where they drive SAM expansion.
• Flexibility and curiosity: If no one is certain of the answer, you find it. If something doesn’t make sense, you ask why. If the plan changes, you adjust. And at the end of the day, you share your learnings with broader teams.
• Sales enabler: Work closely with the Sales team to provide assets and tools to drive adoption and expansion. Continue to evolve materials to address objections, competition, and new capabilities.

We’d love to chat if you have:

• 3+ years of professional experience in a product marketing role or strong equivalent.
• Direct experience in B2B SaaS and/or fintech.
• Experience successfully launching new features/products and identifying market expansion opportunities.
• Strong presentation skills (a plus), including speaking for product demos, webinars, customer events, and more.
• Experience executing on strategic plans, including GTM launches or campaigns.
• Experience with data analytics and the ability to distill insights from research data, customer interactions, and market feedback.
• Demonstrated success working cross-functionally, interacting with leadership, and influencing without authority.
• Analytical mindset - experience interpreting and summarizing data to glean actionable insights, including those tied to SAM expansion.
• Comfort navigating ambiguous situations and matrixed organizational structures, coupled with the agility to adapt and recalibrate strategies as necessary.
• Adept at influencing and communicating with cross-functional teams.
• Excellent written and verbal communication skills.

The estimated salary  range for this role is noted below for our San Jose based role.  Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

San Jose pay range$99,800—$124,800 USD

The estimated base salary range for this role is noted below for our office location in Draper, UT. Additionally, this role is eligible to participate in BILL’s bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

Draper UT pay range$84,900—$106,100 USD

What’s in it for you? 

Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well. 

Here is a preview of some of the amazing benefits here at BILL:

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts 
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off 
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more

Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.

We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.

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