Lead, Consumer & Product Insights

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here.

Job Description

As the Lead, Consumer & Product Insights you will play a key role in supporting Fortune Brands’ internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.

This role focuses on understanding how consumers experience and perceive current products—and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You’ll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer satisfaction and business performance.

You’ll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role for someone who thrives on solving practical problems, connecting data to real-world outcomes, and enabling teams to make data-driven, consumer-informed decisions.

We value individuals who can Think Fast, leveraging research and analytics to guide timely product improvements; Work It Together, building strong partnerships with cross-functional teams to interpret data and drive value; and Make the Hard Call, providing grounded recommendations based on evidence and consumer need.

POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What You Will Be Doing:

Consumer Research & Analysis

• Support Design to Value (DTV) initiatives through focused research that identifies cost, quality, and performance optimization opportunities in existing products.
• Conduct and synthesize qualitative and quantitative research to understand consumer perceptions, product use, and value drivers.
• Work with internal teams to define research questions and develop clear, actionable learning plans.
• Manage and coordinate research execution with internal partners and external agencies.

Data Integration & Insight Development

• Combine primary and secondary data to develop a complete understanding of product performance from the consumer perspective.
• Analyze consumer, competitive, and category data to identify product improvement opportunities.
• Translate findings into practical, data-informed recommendations that balance consumer value with business goals.

Collaboration & Support

• Partner closely with Product Management, Engineering, and Design teams to ensure research insights directly inform DTV decisions.
• Collaborate within agile working pods to provide insights that support iterative testing and product refinement.
• Maintain relationships with research vendors and ensure research methods meet quality and timing needs.
• Communicate insights clearly to technical and non-technical audiences, focusing on relevance, clarity, and next steps.

Continuous Improvement & Technical Application

• Support the adoption of new research methodologies, tools, and analytic approaches to improve efficiency and depth of insight.
• Contribute to building a repository of consumer learnings that can be shared across teams to inform future value creation efforts.
• Apply a technical, data-informed mindset to prioritize opportunities that deliver measurable impact.

Qualifications

• Bachelor’s degree in a related field required.
• 6+ years of experience in consumer insights, market research, product innovation, or related fields.
• Strong background in product research and innovation insights.
• Skilled in both qualitative and quantitative research methodologies.
• Proficiency with DIY tools (e.g., Qualtrics, Suzy, Zappi, Forsata, UserTesting).
• Ability to synthesize complex data into clear, actionable insights.

Preferred Qualifications:

• Master’s degree in a related discipline.
• Experience applying agile and AI-enabled research methods with direct experience in agile sprint environments or product pods.
• Familiarity with usability testing and iterative concept research.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90,000 USD - $143,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.