Senior Brand Manager, EMEA, Bondi Sands

Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.  As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 18 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

The Role:

Work alongside EMEA  Marketing Manager Consumer Care, in the development and coordination of EMEA skincare marketing strategies to drive Net Sales and Business Profit for Bondi Sands.

Support with the development and alignment of strategies on how to grow Bondi Sands across EMEA and be the voice for the region with Global teams. Identify EMEA gaps vs business targets, make recommendations and support projects/processes that benefit the region as a whole.

Provide 4P guidance and support to countries. Lead creative development of asset creation to support 360 NPD launches and monthly content calendars to support the base business.

What You Will Do:

• Work alongside EMEA Marketing Manager  and Global Bondi Sands Brand Team in Melbourne, to identify the clear strategic growth priorities to expand into direct markets (DACH / FR/BNL) and continue to support the remainder of EMEA markets via the distributor team.
• Develop and coordinate brand/marketing strategies across EMEA to drive Net Sales and Business Profit.
• Make recommendations to Line Manager on how to grow Bondi Sands in EMEA. This includes short-, mid- and long-term planning, identifying growth opportunities that benefit all countries. Drive key projects and processes that impact the whole of EMEA.
• Work closely together with the global team and provide the EMEA voices and specific needs per market in its brand lifecycle status.
• Influence the global development and ensure that critical market nuances / needs are understood and being addressed.
• Identify key barriers which hinder success in market and propose solutions to overcome issues.
• Attend & present updates at appropriate leadership meetings as invited by Line Manager, Global and Sector Leaders.
• Work as part of the Bondi Sands integration to team to establish the joint ways of working, including Stage Gates, Packaging Copy/Artwork Process. Lead Stage Gate process on country inputs, liaising with Global and Finance on all inputs. Discussing with global and countries.
• Develop strategic POV on size of prize, positioning, packaging, copy/graphics etc. Identify gaps vs targets. Make recommendations to Line Manager on how to bridge any Net Sales gaps.  
• Support countries in achieving their budget targets, by making proposals that can benefit them.
• Lead brand analysis and NPD performance updates 2 x per year (or more when required to identify risks/opportunities). Make recommendations to global and countries on any optimizations to 4P strategies.
• Lead in conjunction with the MRD EMEA team the development of Kao self tanning / protection category growth strategy and Bondi Sands role as the beacon brand to drive in markets outside of the UK. Drive insight based decision making for assortment and communication priorities / story telling / size of prize / roadmap for growth. Work together with EMEA RGM Manager on Price / PPA / Promotions to ensure profitable growth.
• Work alongside EMEA Marketing Manager, to build the Bondi Sands brand and create regional marketing / communication strategy guidelines, that are useable for countries to develop their own demand generation plan in conjunction with local agencies .
• Define key yearly priorities together with countries and global. Liaise with global on required asset toolkit, that supports excellence in marketing execution. Ensure assets are developed and sent on-time by global and meet EMEA needs, plus keep business deadlines. Act as the brand guardian to ensure consistency in the brand voice, behavior and visual presentation.
• Country Development & Support: Drive discussions with countries on business watch outs / ”market intel”.  Recommend yearly priorities and NPD assortment prioritization for Countries to Line Manager, as part of yearly assortment planning. Includes country visits (amount pending topics). Drive discussions with countries on 4P strategies. Provide recommendations for marketing activation tactics and white space opportunities to Line Manager. Lead meetings together with EMEA SBM (Curél & Bioré): EMEA Skincare Forum
• Support the Jergens Middle East team with driving consumer and category insights, informing the key strategic & executional growth priorities to continue to develop the brand in the region. Partner with EMEA Graphic Designer and the local Jergens team in Middle East, to develop monthly social content calendars and any other asset toolkits. 

What You Will Need:

• Sc./ B.A. Degree Educated or equivalent
• 5+ years marketing experience, ideally in FMCG environment
• Strategic thinker and problem solver with sound analytical skills
• International/regional marketing experience preferred
• Ability to bring teams together to a common goal
• Able to understand and adapt to cultural differences. (Translating the global strategy into local strategies.)
• Collaborative and effective communicator