Marketing Specialist

Company Description

About Us

At Signal Tru Brand, we believe in the power of strategy, innovation, and lasting partnerships. Based in Madison, WI, our company is dedicated to helping businesses grow through data-driven insights and customized development solutions. We value collaboration, integrity, and a forward-thinking mindset that inspires both our clients and our team members.

Job Description

Job Description:
We are seeking a driven and detail-oriented Marketing Specialist to join our dynamic team. In this role, you will design, implement, and optimize marketing strategies that enhance brand visibility and drive business growth. The ideal candidate combines creativity with analytical skills and has a proven ability to manage campaigns from conception to execution.

Responsibilities:

• Develop and execute marketing campaigns across multiple channels.
• Conduct market research and analyze trends to identify new opportunities.
• Collaborate with internal teams to create compelling content and messaging.
• Monitor campaign performance, track KPIs, and prepare detailed reports.
• Support brand strategy development and ensure consistent messaging.
• Assist in planning and executing events, promotions, and other marketing initiatives.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing, preferably in a similar role.
• Strong understanding of marketing principles, brand management, and digital strategies.
• Excellent communication, organizational, and project management skills.
• Proficiency in marketing software, analytics tools, and MS Office Suite.
• Creative thinker with attention to detail and ability to work independently.

Additional Information

Benefits:

• Competitive salary with performance-based incentives.
• Opportunities for professional growth and career advancement.
• Collaborative and innovative work environment.
• Health, dental, and vision insurance options.
• Paid time off and company-supported professional development.
• Full-time employment with flexible scheduling options.