Senior Analyst - Consumer Insights & Market Research

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

• Location: Hybrid – 2–3 days a week in-office, with shuttle support for NYC-based employees
• Compensation: $100,000 - $110,000 Base Salary plus Bonus
• Sr. Analyst, Consumer & Marketing Analytics 

About The Role

We’re looking for a data-driven storyteller to join our Consumer Insights team as a Senior Analyst, Consumer and Marketing Analytics. In this role, you’ll harness consumer, market, and campaign data to uncover insights that fuel brand growth, optimize marketing spend, and elevate shopper engagement.   

Key Responsibilities

• Analyze consumer behavior, campaign performance, and market trends to guide marketing strategy and execution. 
• Build dashboards and reports that track brand health, media ROI, and promotional effectiveness across channels. 
• Partner with brand and shopper marketing teams to design experiments (A/B tests, lift studies) and measure impact. 
• Develop predictive models to forecast demand, segment audiences, and personalize messaging. 
• Access, analyze and integrate data from syndicated sources (e.g., Nielsen, IRI, Circana) with internal sales and CRM data to create holistic views of performance. 
• Translate quantitative data into PowerPoint presentations with storytelling, clarity and impact. 
• Present insights and recommendations, getting to the “why’s” of performance and the “so what’s.”  

Qualifications

• Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Economics, Data Science, or related field. 
• 3-5 years of experience in marketing analytics, preferably within CPG  
• Strong proficiency in SQL and data visualization tools (Tableau, Power BI, or Looker). 
• Experience with statistical modeling and marketing mix analysis (MMM, attribution, regression). 
• Experience with syndicated data platforms (Nielsen, IRI, etc.) and digital marketing metrics (CTR, ROAS, conversion). 
• Excellent communication and storytelling skills with the ability to influence non-technical stakeholders. 
• Experience with cloud data platforms (e.g., Snowflake, BigQuery) and marketing automation tools is a plus. 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.