Director-Media Planning

Company Description

At Northwestern Medicine, every patient interaction makes a difference in cultivating a positive workplace. This patient-first approach is what sets us apart as a leader in the healthcare industry. As an integral part of our team, you'll have the opportunity to join our quest for better healthcare, no matter where you work within the Northwestern Medicine system. At Northwestern Medicine, we pride ourselves on providing competitive benefits: from tuition reimbursement and loan forgiveness to 401(k) matching and lifecycle benefits, we take care of our employees. Ready to join our quest for better?

Job Description

Responsibilities:

• Optimizes ROI for approx. $8-10MM in media spending; identifies and negotiates program integrations.
• Develops the foundational framework and tools for effective media planning and scenario development for the Marketing organization.
• Works with the Brand team and VP of Marketing to understand the organization's marketing objectives, target audiences and calls to action.
• Creates a proprietary and documented planning framework that is aligned with addressing those needs.
• Provides leadership to each group within Marketing on most effective and appropriate media and buying strategies (including traditional and emerging media).
• Advises on the relevance and practicality of recommended media strategies / tactics and recommended alternatives given the allocated budget.
• Leads annual and ongoing strategic media planning execution in partnership with agencies of record.
• Ensures high quality and effective media plans. Develops and implements media commitments in partnership with each team (e.g. physician group, regional marketing and brand).
• Functions as an in-house expert on traditional and emerging media options, planning and implementation.
• Communicates with participating members of the marketing team to ensure all media planning and buying efforts are well coordinated and aligned to business and brand strategy.
• Creates an environment of partnership, collaboration, seamless quality and service enhancement across the marketing department.

Aa/Eoe.

Qualifications

Required:

• Bachelor of Arts Degree in Marketing, Communications or related field.
• 15+ years of relevant experience in developing and implementing effective media planning.
• Familiarity with programmatic media trading.
• Experience in a Media Planning role within a complex organization with multiple lines of business.
• Knowledge and experience with non-traditional and emerging media (e.g. internet, program integration, digital) as well as syndicated media planning tools and systems.
• Experience crafting systems and planning processes for internal and integrated media planning purposes.
• Accurate and detail oriented, with exceptional problem-solving skills.
• Strong quantitative and analytical skills.
• Proficiency in Microsoft Excel, Word and PowerPoint.

Preferred:

• Ability to work directly with an Agency Media Department.

Additional Information

Northwestern Medicine is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability, sexual orientation or any other protected status.

Benefits

We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.