SEO Lead (all genders)

Our vision is to create a better future for businesses and talent - one hire at a time. We’re driven by our winning aspiration: to be the #1 provider of hires for our core customers, making this vision a reality.

To do this, we need you and your talents on our team. Become a part of HeyJobs and shape the future of recruiting with us! Join the HeyVolution!

For 8 years, we've been revolutionizing the recruitment market with our AI-based job platform. Our technology simplifies the path to a new job like never before and helps companies solve their skilled labor shortages.

With over 4,700 satisfied clients, including 8 of the top 10 largest employers in Germany and Austria, leading companies rely on HeyJobs for their recruiting. Last year alone, we helped over 100,000 people find their new jobs. Already, more than 1% of all hires occur through the HeyJobs platform.

We Offer You An Influential Role In A Fast-Growing Company:

As the SEO Lead, you will own the organic growth engine that brings millions of job seekers and employers to HeyJobs - reducing paid dependency, unlocking sustainable acquisition, and directly contributing to our mission of being the #1 provider of hires. You will set the direction and strategy for our SEO, lead and coach a growing team (starting with one direct report), and serve as a role model for our leadership values: generate business impact, build a winning team, and live our culture.

You’ll partner closely with Product, Engineering, and Creative/Content to scale programmatic and AI-powered SEO, improve technical foundations, and capture emerging discovery opportunities (AEO, GEO, SGE/LLM, and social search). With clear progression paths, you’ll have the runway to expand scope, grow the team, and drive step-change improvements in qualified traffic, conversions, and hires.

In this role, you can earn an annual target salary between 75.000 - 90.000 €.

Your personal development and promotion opportunities are also guaranteed with us.

🎯 How You Can Contribute To Heyjobs

• Lead the SEO function: set direction, hire and develop top talent, drive results, manage performance, and role-model our values across cross-functional squads (1 direct report initially; PMs and Engineers as embedded partners).
• Own the SEO strategy and 12–18 month roadmap across B2C and B2B funnels; prioritize initiatives that maximize qualified traffic, conversions, and incremental hires.
• Build and scale AI-powered and programmatic SEO: leverage GenAI workflows for research, content, internal tooling; optimize for answer engines (AEO), local intent (GEO), and LLM-driven discovery (SGE, Perplexity), plus social/TikTok SEO where relevant.
• Drive technical SEO excellence: site architecture, internal linking, schema/structured data, entity optimization, Core Web Vitals, crawl/indexation and log analysis; partner with PMs/Engineers to ship high-quality improvements.
• Own channel performance end-to-end: establish KPIs, forecasting and dashboards (Tableau, GA4, GSC, Ahrefs/SEMrush), run experiments, report impact, and iterate based on data.
• Initiate and run cross-functional growth initiatives with Product, Data, Creative/Content and Paid; align SEO with content strategy, CRO, and broader growth plans.

🤝 What Sets You Up For Success

• Proven leadership in SEO: experience managing people and coaching/developing talent; track record in setting direction, driving results, managing performance, and building a strong team.
• Strong all-around SEO expertise (technical, on-page, off-page) with a track record of moving organic traffic, rankings, and conversion outcomes at scale.
• Strategic thinker who can identify high-leverage opportunities and craft a long-term, high-impact roadmap across B2C and B2B use cases.
• Solid technical skills: SEO-relevant frontend fundamentals (HTML, basic CSS), schema/structured data, entity optimization; familiarity with Core Web Vitals and collaborating effectively with Engineering.
• Deep experience leveraging GenAI for SEO (workflows, content ops, internal tooling) and optimization for emerging paradigms (AEO/GEO, SGE/LLM visibility); hands-on with programmatic SEO.
• Strong problem solving and analytical skills beyond spreadsheets (e.g., SQL or Python); proficiency with GA4, Google Search Console, and major SEO tools (e.g.Ahrefs/SEMrush/Screaming Frog).
• Language: English is a must; German is nice to have.

❤️‍🔥 What You Will Love About Us

• People & Values: We treat people in the way people should be treated, we bring out the best in everyone, we put our people first.
• Transparent Communication & Recognition: Monthly All-Hands meetings, Q&A sessions with our Founders, and dedicated Slack channels for sharing updates and keep everyone connected.
• Work-Life Balance: 28 holidays*, plus 1 additional day p.a., 3 weeks work from anywhere per year and a 1-month paid sabbatical* every 3 years, flexible work hours.
• Growing individually and as a team: 7 step career framework, regular performance reviews, 3 days of yearly educational leave & 500€ budget*.
• We take care of your health: 10 free nilo.health coaching sessions per year for your mental health & Urban Sports Club corporate rate.
• Events & Feel Good initiatives: Fresh fruit, great drinks, company-wide end of year event, quarterly team events & plenty of feel good initiatives.
• Great offices with high quality equipment: High-quality equipment tailored to your department, including a MacBook or ThinkPad, screen for home office + additional hardware; HQ Berlin (Kreuzberg, Paul-Lincke-Ufer) and HeyHub Cologne (Design Offices Gereon), all with standing desks, hybrid set-up meeting rooms & AC - good public transport connections & great lunch options.

At HeyJobs diversity and inclusion is key to creating a culture attracting the best talent and ultimately leading to achieving our vision. Together, we are 30 different nations, 45% women and 50% female leaders.

We are explicitly not hiring anyone who discriminates on the basis of religion, national origin, gender-identity, sexual orientation, age, marital status, or any other aspect that makes you. We encourage individuals from LGBTQIA+ and other underrepresented groups to apply.

• We are proud to have been continuously ranked as one of Berlin's best tech employers!
• See for yourself: Top Startup Employer (German), Kununu, Glassdoor, Top 25 LinkedIn Startups.
• *offers may differ for international hubs and for employment status.