Associate Manager, Brand Strategy

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

We’re looking for a culturally curious, detail-oriented, and collaborative Associate Manager of Brand Marketing to help support and activate the NBA 2K brand across campaigns and cultural touchpoints. You’ll work closely with cross-functional teams to ensure brand consistency, cohesion, and impact across NBA 2K campaign beats.

This role is ideal for someone with 3+ years of experience in a marketing, advertising or related role. We are looking for someone who’s organized, eager to learn, and passionate about how brands show up in culture. You’ll need to be a strong communicator, a fast learner, and someone who thrives in a team environment where you can support and contribute to bigger-picture strategies while owning key pieces of execution.

If you want to live at the intersection of sports, style, music, gaming, and storytelling, you’ll feel right at home here.

What You’Ll Do

Cultural Activation Support

• Support the execution of brand activations across culture-focused teams (Energy, Community, Partnerships, Music).
• Ensure brand consistency in culturally driven initiatives and partnerships.

Track Cultural Presence

• Monitor the brand’s presence across cultural beats and provide brand-informed feedback and observations.
• Help identify opportunities to strengthen brand expression in the culture space.

Toolkits & Campaign Beat Support

• Assist in the development of campaign toolkits and participate in creative reviews for brand-led beats and moments.
• Help ensure cross-functional teams have the assets and context needed to bring campaigns to life.

Athlete Branding Support

• Collaborate with the Manager to develop and support athlete brand cohesion plans.
• Help maintain alignment between athlete storytelling and core brand strategy.

Brand Guidelines & Tools

• Assist in maintaining brand guidelines, templates, and tools.
• Help ensure teams across the organization are using brand assets properly and consistently.

What Will Make You A Great Fit

• 2-4 years of experience in brand marketing, cultural marketing, or a related field
• Strong attention to detail and organizational skills
• Familiarity with brand strategy, creative development, or cultural marketing
• Comfortable working in cross-functional environments and contributing to multiple projects at once
• Clear communicator with strong written and verbal skills
• Eager to learn and grow within a fast-paced, collaborative team
• Passion for culture, especially where sports, gaming, music, and storytelling intersect
• Proficient in PowerPoint (or Keynote) and Excel
• Bachelor’s degree in marketing, communications, or a related field

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $78,900 and $116,760 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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