Senior Manager, Lifecycle & Growth Marketing

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.

Salary Range: $125,000$155,000

Location: New York, NY

The Senior Manager, Lifecycle & Growth Marketing owns the strategy and execution of our CRM and paid media programs. This role is responsible for building and optimizing email, SMS, and performance marketing campaigns to drive customer acquisition, retention, and revenue growth. It requires hands-on channel expertise, strong analytical thinking, and close coordination with Creative, Brand, Merchandising, and Finance partners. The Senior Manager works cross-functionally and in partnership with agencies to deliver marketing initiatives that are both brand-aligned and performance-driven.

Key Responsibilities:

Lifecycle Marketing (Email, SMS, CRM)

• Lead end-to-end strategy and execution across lifecycle programs, including campaigns, flows, and automations
• Manage CRM agency to ensure on-time execution and continuous optimization of email/SMS content and segmentation
• Partner with Brand and Creative to brief and review lifecycle assets (e.g. email modules, GIFs, copy blocks)
• Own A/B testing roadmap for lifecycle (e.g. subject lines, send time, offer structure, content variations)

Growth & Paid Media

• Oversee execution and performance of paid media across Meta, Google, and emerging channels
• Align paid campaigns to new product launches, seasonal promos, and retail-driving moments
• Analyze CAC, ROAS, and other paid KPIs; surface recommendations and optimization ideas

Performance Reporting & Testing

• Maintain reporting tools and dashboards to track performance across lifecycle and paid channels
• Deliver weekly and monthly recaps with clear insights and recommendations
• Partner with Finance to forecast and reconcile budget allocations across CRM and paid media
• Drive continuous improvement through structured testing across copy, creative, targeting, and timing

Cross-Functional Collaboration & Vendor Oversight

• Partner closely with Brand, Merchandising, and Creative to align campaign timing, messaging, and goals
• Coordinate asset needs and campaign readiness across multiple stakeholders
• Oversee external vendors and agencies; set expectations, review performance, and ensure deliverables are met
• Lead internal campaign planning meetings and represent performance marketing needs across the org

Requirements:

• 5–7+ years in CRM, lifecycle, or performance marketing roles with clear channel ownership
• Hands-on experience with Klaviyo (or similar ESP), Meta Ads Manager, Google Ads, and analytics tools
• Demonstrated ability to manage marketing calendars, agency partners, and testing plans
• Strong analytical skills and ability to translate data into channel insights
• Excellent cross-functional communicator, able to collaborate with Brand, Merch, Finance, and Creative partners
• Startup or fast-paced consumer brand experience strongly preferred
• Industry experience in jewelry, retail, or service-based brands is a plus but not required

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company’s Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 

Click here for the Studs Privacy Notice for California Applicants.