Growth Marketer – Digital Sales

We’re looking for Growth Marketers with a strong data-driven mindset to join our Digital Sales team. In this role, you’ll design and execute personalized marketing initiatives that drive customer activation, engagement, and long-term growth.
You’ll work across the customer lifecycle  from deeper feature adoption to product expansion , using insights, experimentation, and digital marketing tools to create measurable business impact.

What You’ll Do

• Design and optimize customer journeys that increase adoption, engagement, and retention.
• Build targeted campaigns to drive activation, upsell, and cross-sell opportunities.
• Use analytics and experimentation to measure impact and continuously improve performance.
• Collaborate with CRM, product, and content teams to deliver seamless customer experiences.
• Translate insights into clear actions, ensuring marketing initiatives align with business priorities.

How To Succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself. 

Furthermore, You Have:

• Proven experience in growth marketing, lifecycle marketing, or CRM.
• Strong analytical skills; comfortable working with data, KPIs, and testing frameworks.
• Hands-on expertise with marketing automation, analytics, and personalization tools (e.g., Adobe Analytics, Adobe Target, CRM platforms).
• Experience in building campaigns for activation, upsell, or cross-sell.
• Strong communication and collaboration skills; able to work across teams and stakeholders.
• A growth mindset — curious, experimental, and results-driven.

Why Join Us
You’ll be part of a team that is transforming our digital sales approach by putting the customer at the center. This is an opportunity to make a tangible impact, working in a collaborative environment with plenty of room to experiment, grow, and deliver results.

Rewards & Benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.  

The benefits of working with us at ING include: 

• A salary indication tailored to your qualities and experience
• 36 or 40 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

Want to apply directly?

Upload your CV and motivation letter by clicking the “Apply” button. 

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

About Us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!