Timberland: Senior Manager, Brand Management (PRO)

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you. 

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Senior Manager, Brand Management (Timberland Pro)

What will you do?

A Day In The Life Of A Senior Manager, Brand Management At Timberland Looks A Little Like This.

As Senior Manager, Brand Management for Timberland PRO, you will be a trusted member of our Global Brand Marketing and Americas Marketing team, driving the overall strategy to achieve financial goals and long-term growth. Reporting to the Head of Marketing (Timberland AMER) with a dotted line to the Sr. Director, Brand Management (Timberland Global), you will collaborate and liaise with directors of Regional Marketing, key Global Functions (Creative, PR and Social) and the managers and PRO leaders across Merchandising, Design, and Development.

Let’s break down that day-in-the-life a bit more.

• Drive the Timberland PRO sub brand, designed for industrial needs, leveraging key consumer insights and industry trends.
• Build the marketing strategy for the Timberland PRO sub brand through the larger Timberland brand journey map and GTM process.
• Develop long term and seasonal communication and creative concepts based on key consumer insights and industry needs related to product functionality and innovation.
• Concept and execute inspiring briefs alongside creative team to enhance overall product and key product features and benefits.
• Partner with innovation to concept the storytelling for new innovations and materials. Identifying and highlighting product claims, benefits, and value.
• Own product naming strategy and seasonal naming of all new footwear, apparel and accessories product.
• Elevate eCommerce Product and Landing Pages through partnership with creative, copy and e-commerce teams.
• Own the Timberland PRO consumer insights strategy that help feed GTM decision making.
• Coordinate global brand expression including brand guidelines, global brand packaging, global brand campaign narrative etc.
• Manage brand partnerships and product collaboration strategy.
• What do you need to succeed?
• Own the Timberland PRO consumer insights strategy that help feed GTM decision making.
• Coordinate global brand expression including brand guidelines, global brand packaging, global brand campaign narrative etc.
• Manage brand partnerships and product collaboration strategy.
• What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Combination of a strategist, brand manager and creative. You are the ultimate storyteller!
• Creative agency strategic planning experience which means you can write great briefs that almost look like final creative.
• Excited by consumer insights and how to turn them into actionable communication.
• Understand the full consumer journey from product creation to purchase on-site and in the store.
• Experience in industrial and work specifically footwear and apparel.
• Strong communication skills: excellent written and verbal communication skills are essential for crafting compelling messaging and collaborating effectively.
• Creativity and Innovation: the ability to think creatively and produce innovative marketing ideas is crucial. 
• Strategic Thinking: a strong understanding of marketing strategy and the ability to develop and execute effective plans. 
• Analytical Skills: ability to analyze data, identify trends and make data-driven decisions. 
• Project Management: experience in managing projects, timelines, and budgets. 
• Customer Empathy: understand and connect with customers’ needs and perspectives. 

There are also a few skills that are not required but preferred.

·       Skills in Basic Photoshop or Adobe Illustrator.

Now WE have a question for YOU.

Are You In?

Hiring Range:

$116,000.00 USD - $145,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.