Category Manager - Confectionary

Shell.com

Office

Weena, Netherlands

Full Time

, Netherlands

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

October 6, 2025

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

What’S The Role

Shell Retail is the largest branded fuels and convenience retailer in the world and is the number one preferred brand in our sector. Daily millions of consumers choose our premium fuels and shop products. Shell is committed to further developing this area of growth.

Shell Convenience Retail is looking for a Category Manager Confectionary, Savoury Snacks, Ice Cream and Groceries Benelux to join the Convenience Retail team.

You are responsible for one of the key categories within CR (Convenience Retail): Snacks. With an increasing demand for Healthy Options and Indulgence items, the traditional Snacks category is converting towards a more functional offer. This allows you to really make an impact on the perception of our guests towards sustainability.

You will be responsible for the entire P&L of these categories from sell-in to sell-out on our Retail sites, and from daily operational product management to strategic category visions.

What you’ll be doing

“The role of Category Manager Snacks is pivotal to the success of Convenience Retail; with many different suppliers, and an equal number of negotiations and evaluating category opportunities, innovations and pitfalls, it will be an advantage for success in the role if the candidate has significant experience in category management for confectionery products”.

As Category Manager for Snacks, you are responsible for establishing, implementing and driving the Snacks strategy in the Benelux.
You will continuously focus on delivering additional value from your category strategies, including pricing, promotions, product mix and positions. The Snacks category is a Core category on all our sites in the BeNeLux cluster and is therefore an important margin generator for the Retail shops. The category is characterized by its large number of products (more than 1000 items) and suppliers (more than 60 suppliers).
You negotiate the best deals with leading FMCG suppliers (eg. Mars, Unilever, Nestlé, etc.).
You are responsible to deliver category income to Shell Retail and our ~250 sites in the Benelux through our company-owned franchisers.

What You Bring

As the Category manager, you must have an eye for details and understanding of daily Retail Operations. A strong communicator, who negotiates the best deals with suppliers, understands internal and external customer insights, drives category plans, and most importantly delivers the Snacks category plan to commercial targets.

Proficiency in Dutch is required for this role.
Drive innovation and challenge current Snacking offer to develop new business models and partnerships with Snacks suppliers
Tactical/strategic thinking: Building category plans for Snacks in the Benelux
Operational execution and product management
Project management to drive category pilots and innovations
Strong account management. Manage around 60 supplier relationships, build relationships with our goal in mind and be a successful counterpart for the suppliers.
Drive innovation and challenge current Snacking offer to develop new business models and partnerships with Snacks suppliers
Teamwork and stakeholder management. Work together closely with the Format team, Supply Chain team, Operations team, Marketing and Network team in developing new strategies, initiatives and investments for the Snacks category
Experience in 4p’s, eg promotions, pricing, planogramming and placements and capable in delivering maximal results on all 4.
Resilient under pressure, manage ad-hoc and urgent matters whilst delivering long-term plans
Strong negotiation skills; to be able to get the best commercial deal for each country on supplier fees and margin. By having an effective negotiators plan: understand goals, anticipate potential obstacles and strategize accordingly
Market analysis and insights: understand market dynamics, consumer behavior and competitive landscapes. Gather and interpret data, spot opportunities and identify trends to stay ahead
Work with the Mobility Data Analytics team on finding and exploiting opportunities for the category
Work with Data & Pricing Manager on finding and exploiting opportunities for the category
Tactical/strategic thinking: Building category plans for Snacks in the Benelux
Operational execution and product management
Project management to drive category pilots and innovations

What We Offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

Progress as a person as we work on the energy transition together.
Continuously grow the transferable skills you need to get ahead.
Work at the forefront of technology, trends, and practices.
Collaborate with experienced colleagues with unique expertise.
Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
Benefit from flexible working hours, and the possibility of remote/mobile working.
Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
Take advantage of paid parental leave, including for non-birthing parents.
Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
Grow as you progress through diverse career opportunities in national and international teams.
Gain access to a wide range of training and development programmes.

Note: As part of your application, please submit a motivation letter along with your resume. The motivation letter should outline your reasons for applying to this position and how your skills and experiences align with the job requirements. This will help us better understand your interest in the role and your suitability for the position.

We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

Shell in The Netherlands

Most Dutch people know us from the 570 retail stations where they can fill up, recharge and buy fresh sandwiches and coffee. But Shell is more than the stations. The company that started over 130 years ago grew into one of the world’s largest energy companies. And during that time, operations in the Netherlands have continued to expand.

For example, from Rotterdam, Shell coordinates the supply of lubricants for transport and agriculture, aviation fuel and raw materials. Shell Pernis produces the building blocks for healthcare disinfectants and muscle relaxants in Intensive Care. Amsterdam is home to one of our largest research centres in the world: the open Energy Transition Campus Amsterdam. From our campus in The Hague, we lead Shell’s global energy transition. Pernis is home to one of our main refineries and Moerdijk is home to our Dutch chemical plants.

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Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.