Specialty Care Marketing Lead, Vietnam and Thailand Cluster

Role Summary

The Vietnam-Thailand Cluster Specialty Care Marketing Lead is responsible for leading large hospital and IM portfolios and new launches in high specialist therapy areas (I&I, RD). S/he will set commercial strategic direction for a diverse portfolio to maximize growth and revenue (including protecting the revenue line of established portfolio).

This role will ensure excellent execution aligned to cluster, regional and global model working closely with the CBLs of TAs within scope, CFC Leads and other cross functional team members.

Role Responsibilities

Strategy

• Lead marketers focusing on HBU, AI, RD/I&I and IM and brands execution plans in line with cluster objectives and goals
• Build and update cross functional platform to ensure deliverables
• Develop and drive the brand strategies aligned with global, region and cluster/country
• Initiate and lead portfolio related initiatives and drive functional accountability to meet the agreed timeline and quality of work
• Develop proper remediation plans for identified risks when applicable with strong agility

Operational and Business Performance

• Forecast brand portfolio performance and track progress towards target
• Accountable to all relevant areas relating to brands; i.e. supply forecast, pricing, KOLs development, and hospital/institution listing plan, etc
• Cross-functional brand leadership including sales, marketing, medical, access, legal, compliance, corporate affairs, regulatory, supply, communications, etc to ensure plans and programs are effectively executed with available resources.

People And Leadership

• Reports to Vietnam and Thailand Cluster Lead
• Defines and build the right capabilities of brand manager to align with evolving business strategy
• Upholds and model Pfizer values including Breakthroughs that change patient lives and our Bold Moves  to support a positive working culture and environment

Compliance

• Ensure high standards of Compliance to norms, policies, and procedures

Basic Qualifications

• Fluency in written and spoken English
• Bachelor's Degree; Master degree or MBA desired
• Expect candidates to demonstrate these commercial /management competencies in strategic and operational business planning
• Excellent stakeholder management skills internally and externally
• Able to work in a cross-functional environment as a team player with excellent interpersonal skills
• Excellent verbal and written communications skills
• Ability to persuade, negotiate or influence others
• A self-motivated, highly enthusiastic and industrious individual. Strategic and innovative thinker with growth mindset and able to anticipate future needs.

Preferred Qualifications

• Diverse and deep marketing experience in portfolio management, life cycle management, launch excellence in private and public market archetypes.
• Proven experience in maximizing revenue, IBT and growth rigorous P&L management, strong commercial acumen with experience in differentiated investment strategies to manage books of business (including alliance partnerships/ BD exp)
• Proven insights-based working, analytical decision making and deep customer insights to drive growth strategies. 
• Experience leading multi-dimensional teams (in diverse cultural context), strong track record in leading with values and integrity and experience leading transformations/ change management
• Track-record of engaging, leading and managing high end stakeholders (internally and externally) with strong/impactful communication skills.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Mkt & Sales/Commercial Bus