Optimisation Manager YouTube – 12 Month Fixed Term Contract

Job Description

This role is perfect for a true YouTube enthusiast and expert – someone who’s passionate about operational excellence, thrives on managing projects and ideas, and knows how to deliver engaging, impactful outcomes for both audiences and the business.

Come join bring your practical YouTube expertise to life across multiple passion points for a worldwide audience!

We offer a hybrid working model called Best of Both: three days in our London office and two days from home. Please note: relocation assistance is not available for this position.

Core Responsibilities

• Own the day-to-day management of our Made for Kids YouTube channels – from optimising videos with the right keywords, thumbnails and playlists, to guiding teams on best practices.
• Implement our Global YouTube strategy and ensure alignment across markets.
• Partner with in-house creatives and external agencies to develop YouTube-first content.
• Apply analytics and insights to drive performance and growth.
• Design and deliver internal workshops and training sessions.
• Build and maintain strong relationships with collaborators across multiple regions and teams.
• Work closely with internal YouTube experts, Content Strategists, Marketing leads, and Social Media leads across AMS, WE, EMEA, CEEMEA, and APAC.

Play Your Part In Our Team Succeeding

The Global Social Media team enables the LEGO Group to reach, recruit, and retain audiences through engaging content and meaningful conversations on the platforms they love.

As part of the Direct Consumer Engagement division, we build the vision, direction, and best practices that guide the business. With a focus on both new audiences and loyal fans, we build authentic connections that link people of all ages to the LEGO brand in inspiring and lasting ways.

This role is pivotal in optimising YouTube content, ensuring the LEGO Group is discoverable, engaging, and loved by our Kids Audiences worldwide.

Do You Have What It Takes?

• YouTube expert – with deep knowledge of both paid and organic strategies.
• Proven, hands-on experience managing YouTube for a global brand.
• Proficient in working across complex, matrix driven organisations, client, agency or media-side.
• Shows excellent organisational and project management abilities, emphasising diligence and achieving results.
• Confident, proactive, and able to work with autonomy.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.