Global Digital Marketing Analytics Manager

Are you passionate about turning data into actionable business insights? Do you thrive in a collaborative environment where communication and storytelling are key? If yes, then this might be an opportunity just for you!  

Essity, a leading hygiene and health company, is offering an exciting job opportunity for a Global Digital Marketing Analytics Manager in its Global Marketing & Innovation business unit.  

About The Role

In this role, you will be responsible for measuring, analysing, and delivering insights on brand performance and consumer behaviour across digital channels. By combining website analytics, owned media, and market research, you will ensure clear visibility of how brands perform in both traditional and AI-powered search environments, and provide actionable recommendations to drive growth. 

This is a permanent position based in Gothenburg, reporting to the Global Digital Marketing Analytics Lead located in Munich. 

Want to get a glimpse of our culture? Let some of our colleagues show you here 

What You Will Do

• Measure, analyse, and deliver insights on brand performance and consumer behaviour across websites, social media, search, and e-commerce.  
• Analyse owned media (web, search, social media, reviews) to learn consumer behavior, brand performance and optimize consumer journeys.  
• Share best practices with the team of global digital managers (teammates) and networks (both global and local digital directors/managers within Essity).  
• Support the definition, and lead the development and implementation, of harmonized measurement frameworks for marketing digital touchpoints within Essity globally, including global tracking standards for their categories of responsibility.  
• Monitor and report brand presence in AI Overviews (Google) and other LLM-driven search platforms.  
• Translate digital analytics into clear stories and growth recommendations for marketers and leadership.  
• Connect digital performance with consumer and brand health insights.  
• Conceptualize global dashboards to align KPIs and ensure visibility across markets.  
• Collaborate with marketing, insights, e-commerce, and IT teams to embed data-driven decision-making. 

Who You Are

• Bachelor’s degree in Marketing, Brand Management or a related field. 
• Extensive relevant professional experience  
• Strong business acumen and ability to connect analytics with organisational goals. 
• Proven experience working with Digital Analytics software such as GA4, LookerStudio, and SemRush. 
• Solid understanding of AI-driven search technologies—such as Google’s AI Overview and LLM-based platforms—and their influence on brand visibility. 
• Skilled in creating reports for senior management and strong storytelling skills to translate data into clear, actionable insights for diverse audiences. 
• Ability to integrate digital data with consumer/market research insights. 
• Fluency in English, both verbal and written 

To succeed in this role, you need strong analytical skills, along with a collaborative mindset. Building solid stakeholder relationships and navigating matrix organizations is essential. You confidently guide leaders toward data-driven decisions and communicate insights and recommendations clearly across all levels of the organization. A solution-oriented mindset and a passion for driving continuous improvement will help you thrive and create lasting impact. You are a self-leading person who takes responsibility for your tasks and are highly proactive in your daily work. You embrace and act on our core values – courage, care, collaboration, and commitment. 

Application

Interested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail.   

As we will be making ongoing selections, interviews might start before the application deadline. Please use the link to apply via our career site. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role.  

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good  |  Excel Together |  Be You with Us

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Application End Date:

20 okt. 2025

Job Requisition Id:

Essity257015