Sr. Director, Sales

Are you ready to join a fast-paced, innovative team making a real impact in the renewable energy industry? Join Shoals Technologies Group (NASDAQ: SHLS), a leading provider of electrical balance of systems (EBOS) solutions for solar and energy storage. Headquartered just north of Nashville, Tennessee, we have been driving industry innovation since 1996 by delivering cutting-edge technologies that improve efficiency, safety, and reliability for solar systems worldwide. With over 60 GW of solar systems deployed globally, we’re setting the standard for the renewable energy industry.

We are a collection of engineers, renewable advocates, curious minds, and collaborators. Our manufacturing facilities in Tennessee and Alabama, along with sales teams across Spain and Australia, enable us to power clean energy solutions across Europe, Latin America, Africa, and Asia-Pacific. We push boundaries and challenge each other to design, develop, and deliver solutions with the potential to change the world. We are the rebellious hero.

Position Summary:

Shoals Technologies Group is seeking an experienced Senior Director of Sales to lead our strategic sales initiatives in the high-growth Data Center and Battery Energy Storage System (BESS) markets. This critical role will be instrumental in expanding our market share, driving significant revenue growth, and building lasting customer relationships in these key sectors.

The ideal candidate possesses a proven track record in technology or industrial sales, a deep understanding of either the data center or BESS market (with experience in both being a significant advantage), and a passion for leading high-performing teams to close complex, high-value opportunities.

Responsibilities:

Strategic Sales & Growth Leadership

• Develop and execute comprehensive sales strategies specifically targeting major developers, EPCs, and owners/operators within the Data Center and BESS markets to achieve and exceed sales targets.
• Analyze market trends, competitor activity, and customer needs to inform sales strategy and identify new avenues for growth.

Cross-Functional Collaboration & Market Development

• Act as the primary voice of the customer, fostering extensive collaboration with internal teams across Engineering, Product Management, Sourcing, Operations, and Marketing to ensure our solutions align perfectly with market demands and customer specifications.
• Translate complex customer requirements into actionable insights for the product and engineering teams, influencing future solution development.
• Work closely with marketing to develop compelling, market-specific collateral and campaigns that articulate the unique value proposition of our solutions for Data Center and BESS applications.

Team Leadership & Development

• Lead, mentor, and motivate a growing sales team, instilling a culture of accountability, high performance, and customer obsession.
• Manage the sales process from initial contact through contract negotiation and deal closing, ensuring adherence to best practices.
• Define and track key performance indicators (KPIs) for the team.

• Minimum 10+ years of progressive experience in technical sales, business development, or account management, with a significant focus on high-value, complex solutions.
• Demonstrable expertise within either the Data Center or BESS markets (or both).
• A strong entrepreneurial drive and a self-starter mentality, with the ability to thrive in a fast-paced environment and take ownership of initiatives from conception to execution.
• Proven ability to lead, manage, and scale a sales team.
• Exceptional communication, presentation, and negotiation skills.
• Bachelor’s degree in business, Engineering, or a related technical field.
• Demonstrated ability to influence cross-functional teams without direct authority.
• Willingness to travel as required to meet with customers and partners.

Shoals Technologies Group, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.