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Route to Market Development Manager Beauty and Convenience retail

PZ Cussons.com

Office

Nairobi, Kenya

Full Time

We are PZ Cussons. Our purpose is For everyone, for life, for good.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.


Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

Key Responsibilities

  • RTM Strategy Development & Execution
  • Design and implement RTM strategies tailored to Beauty and Convenience Retail channels.
  • Evaluate and optimize distributor and retail coverage models to maximize reach and efficiency.
  • Lead the development of channel segmentation and prioritization frameworks.
  • Monitor and analyze RTM KPIs including availability, visibility, and sell-out performance.
  • Drive continuous improvement through data-driven insights and field feedback.
  • Collaborate with finance and supply chain to ensure cost-effective execution.
  • Build strong relationships with distributors, retailers, and internal cross-functional teams.
  • Lead joint business planning sessions with key partners to align on growth targets.
  • Support sales teams with tools, training, and processes to enhance execution.
  • Channel Innovation & Expansion
  • Performance Management

  • Stakeholder Engagement

  • Identify and pilot new RTM models including digital commerce
  • Design and implement RTM strategies tailored to Beauty and Convenience Retail channels.
  • Evaluate and optimize distributor and retail coverage models to maximize reach and efficiency.
  • Lead the development of channel segmentation and prioritization frameworks.
  • Monitor and analyze RTM KPIs including availability, visibility, and sell-out performance.
  • Drive continuous improvement through data-driven insights and field feedback.
  • Collaborate with finance and supply chain to ensure cost-effective execution.
  • Build strong relationships with distributors, retailers, and internal cross-functional teams.
  • Lead joint business planning sessions with key partners to align on growth targets.
  • Support sales teams with tools, training, and processes to enhance execution.
  • Channel Innovation & Expansion
  • Lead the development of channel segmentation and prioritization frameworks.
  • Monitor and analyze RTM KPIs including availability, visibility, and sell-out performance.
  • Drive continuous improvement through data-driven insights and field feedback.
  • Collaborate with finance and supply chain to ensure cost-effective execution.
  • Build strong relationships with distributors, retailers, and internal cross-functional teams.
  • Lead joint business planning sessions with key partners to align on growth targets.
  • Support sales teams with tools, training, and processes to enhance execution.
  • Channel Innovation & Expansion
  • Identify and pilot new RTM models including digital commerce

Qualifications.

  • Bachelor’s degree in a business-related field/social sciences.
  • At least 3 years' experience in a similar role.
  • Strong business acumen and understanding of market dynamics .

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!

Route to Market Development Manager Beauty and Convenience retail

Office

Nairobi, Kenya

Full Time

October 6, 2025

company logo

PZ Cussons