Customer Marketing Manager - Convenience Retail

We are PZ Cussons. Our purpose is For everyone, for life, for good.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

Key Deliverables

• Understanding the objectives and strategies of key customers in each retail environment overall and by category and communicating insights.
• Executing channel strategies (5P) and seeks to exploit incremental sales growth opportunities in the Supermarket Channel
• Right product assortment, NPD Listing
• Visibility drives in the convenience retail channel– Fixtures, POS
• Right Promotional activities (Battle Plans)
• Coordinate collection and analysis of data –Supermarket scan data, competitor pricing/Activities and deriving insights from them.
• Designing and executing convenience retail channel promotional plans (Battle Plans)
• Ensuring pre- and post-evaluation of all major promotional activities within the channel
• Deployment of merchandising guidelines and achieve in store execution excellence through the merchandising and distributor team
• Review performance of all Supermarket channel stores’ KPIs as stipulated in the Joint Business Plans/Agreements
• Work with the Customer Management Teams and Key Accounts Team to execute Terms and Conditions in the channel
• Monthly Bottom – Up forecast for the Supermarket channel by account/SKU
• The person will be a key member of the Business Planning Team (Commercial Planning Process & Forecast consensus), and will also participate in New Product Development projects
• Development and deployment of best-in-class Route to Markets for the Supermarket channel – Ensuring effective distribution and product availability in the right retail environment
• Advise the Customer Management Team on the right product assortment in each of the supermarket channels – Hypermarkets, Supermarkets, Convenience stores
• Coordinate collection and analysis of data –Supermarket scan data, competitor pricing/Activities and deriving insights from them.
• Designing and executing convenience retail channel promotional plans (Battle Plans)

Key Competencies

1. Results Oriented:

Demonstrates high energy in tackling challenging goals; executes with speed and clarity; simplifies systems and processes to eliminate unnecessary work; overcomes barriers to achieve results; holds people accountable for delivering results

2. Planning / Priority Setting:

Sets realistic milestones and actionable plans to support successful project achievement; monitors progress and adapts plans according to change in circumstances; anticipates and removes potential roadblocks and develops contingency plans when needed; manages expectations of others and negotiates priorities.

3. Trade Understanding And Relationships:

Adapts to rapid changes by customizing the way PZ Cussons does business with customers in the different channels; works to understand the objectives and priorities of key customers; understands the key factors driving change in the trade environment and the implications for both PZ Cussons and its customers.

4. Consumer/Shopper Understanding:

Has a broad based of knowledge about the consumer (attitudes, habits, shopping behaviour) for each channel; works with consumer insight professionals to define business goals and specific research objectives prior to developing trade research programs

5. Category Management:

Understands the strategic importance of category management and drives use of it in all channels; has expertise in interpreting and applying level one category management process.

6. Promotional Excellence:

Drives the use of innovative and customized trade promotions focused on the customer's consumer and channel and conducts post analyses to learn from results; selects creative ways to leverage and invest trade money to drive customer's performance and profitability.

Qualifications

4-5 years demonstrated experience in Customer Marketing.

A bachelor's degree in any field

In store execution experience

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!