Digital Marketing Specialist

This is a remote position.

• Job Highlights
• Contract: Independent Contractor
• Schedule: Flexible 20 hrs per week ideally 9am - 5pm Sydney
• Client Timezone: Australian Eastern Standard Time (Sydney/Melbourne)

Responsibilities

• Create social media content for Instagram and other platforms using existing brand assets, logos, and colors
• Develop and execute social media marketing strategies to build online presence
• Perform basic graphic design tasks to create posts, ads, and promotional materials
• Edit videos using simple tools like CapCut for social media content
• Assist with Google Ads and Facebook Ads campaign management
• Help with website updates and landing page optimization
• Support SEO optimization and performance strategies
• Conduct lead generation research and data verification from Instagram followers
• Research potential clients by finding contact information from social media profiles
• Collaborate with the founding team to understand the construction estimating software product

Scopes

• Focus primarily on social media marketing and content creation with expansion into other digital marketing areas
• Work closely with construction industry founder who has deep product knowledge
• Opportunity to grow role and responsibilities as the startup scales
• Potential for lead generation and sales support activities as business develops
• Integration as core team member rather than project-based contractor relationship

Requirements

• Experience in digital marketing, preferably in B2B SaaS or technology sectors
• Strong English communication skills for clear collaboration with Australian team
• Proficiency in social media marketing and content creation
• Basic graphic design skills and familiarity with design tools
• Experience with video editing using simple tools
• Knowledge of Google Ads and Facebook Ads platforms
• Understanding of SEO principles and website optimization
• Ability to conduct online research and data verification
• Self-motivated and able to work independently with minimal micromanagement
• Available to work part-time (20 hours per week minimum) with some overlap during Australian business hours

Benefits

• Permanent work from home
• Immediate hiring
• Steady freelance job