Marketing Executive

• Developing and executing the brand strategy
• Creating and managing brand assets, such as logos, taglines, and marketing materials
• Overseeing the development and execution of marketing campaigns
• Measuring the effectiveness of marketing campaigns
• Managing brand relationships with customers, partners, and the media
• Keeping up with industry trends and best practices
• Analyze market trends and development that may impact offline marketing activities.
• Assess alternate market research channels.
• Conduct research to identify emerging trends of consumers.
• Design, collect and analyze customer satisfaction and feedback.
• Execute activities to communicate business value propositions to customers.Execute brand campaigns.
• Execute customer loyalty plans.
• Forecast emerging market needs.
• Generate creative materials, templates and collaterals.
• Generate customer awareness.
• Implement activities that develop company capabilities to deliver a consistent customer experience.
• Implement brand communication plans.
• Implement brand plans.
• Implement innovation campaigns to drive higher customer retention and loyalty.
• Maintain customer acquisition and retention programs.
• Monitor effectiveness of programs.
• Monitor product quality, design and brand alignment.
• Review effectiveness of brand campaigns.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field
• 2+ years of experience in marketing, preferably in a brand management role
• Strong understanding of consumer behavior
• Strong strategic and creative thinking skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)