VP Rapid Rewards

Department:

Customer Organization

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Southwest firmly believes that our People are our greatest asset, and Leaders within the Company support our People by ensuring all have equal opportunity for learning and personal growth. The Vice President (VP) Rapid Rewards is responsible for driving the ongoing success of an innovative, industry-leading Loyalty program and Product. They’ll develop Loyalty and Product strategies designed to achieve the company's revenue goals, manifest a singular Customer Experience, and win more Customers. The VP Rapid Rewards is a skilled communicator and problem-solver ready to champion Southwest Airline’s Customer Experience by enabling a successful digital marketing strategy.  

Experience

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.   
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.   

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Model the Southwest Way

• Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
• Adhere to Company values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
• Invest in Leadership and self-growth through participating in continuous learning and development
• Collaborate to develop and continuously evolve the company's strategies
• Meet and exceed annual Company revenue goals by building and executing a pipeline of loyalty initiatives, both local and national in scope, targeting existing and new Customers
• Ensure programs and offerings represent a clear and effective articulation of the Company’s unique value propositions
• Partner closely with other Teams on a Go-To-Market and Digital Merchandising strategy and plan which leverages industry best practices to ensure that we “show up” in market at the right time, right place, right channel
• Partner closely across Commercial and Technology departments to identify, design and launch new product and revenue initiatives
• Oversee loyalty marketing including product launch management, presentations, sales tools, and competitive analysis
• Ensure successful management and growth of co-brand credit card portfolio, including building and maintaining productive relationship with issuer and network partners
• Keep abreast of related industry, legislative, professional and technological trends, issues, products and/or services, as applicable, to ensure the current and future effectiveness and profitability of services, policies, technologies, staff proficiencies and processes as they relate to assigned areas of responsibility
• Responsible for leading a large Team and for ensuring the health of the department through strong Team-building, succession planning, and Leadership development.
• May perform other job duties as directed by Employee’s Leaders
• Skilled in communication, both oral and written, with the ability to communicate large and complex issues in a structured and concise manner
• Ability to think critically, plan strategically, and see the bigger picture across the Enterprise
• Ability to plan and drive large business initiatives to completion
• Ability to present with impact and influence Senior Leadership
• Ability to establish and inspire trust within Team, Department, and Enterprise Partners
• Ability to establish and maintain effective working relationships with other departments to influence business decisions
• Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
• Ability to drive results, to bring others along and consistently produce top tier results
• Ability to translate data into insights and effectively tell the story at an executive level
• Ability to articulate a vision for alignment, including the strategic, long-term management of all resources
• Ability to influence and lead change and initiatives cross-functionally
• Required: High School Diploma or GED
• Demonstrated experience leading multiple teams or functions through subordinate Leaders
• Advanced level Business Acumen in functional area with understanding of broad business impacts
• Expansive and far-reaching knowledge in:
• Loyalty programs and general Customer trends in loyalty
• Financial Services, specifically Co-brand credit card programs
• Leading large, strategic initiatives and developing business cases
• Presenting to and working with executive level leadership
• Leading change and leading initiatives cross-functionally
• Loyalty programs and general Customer trends in loyalty
• Financial Services, specifically Co-brand credit card programs
• Leading large, strategic initiatives and developing business cases
• Presenting to and working with executive level leadership
• Leading change and leading initiatives cross-functionally

ResponsibilitiesKnowledge, Skills and AbilitiesEducationExperienceLicensing/Certification

• N/A
• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines
• Southwest Airlines is an Equal Opportunity Employer.
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Physical AbilitiesOther Qualifications