ASTON Malang Hotel & Conference Center-Marketing Communication Manager (HOD)

Ready to take on a challenging and rewarding role in Marketing Communication? Join our team and make a difference in the hospitality industry!

Job Requirements:

• Ready to be placed in ASTON Malang Hotel & Converence Center, East Java
• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Strong skills in writing, content creation, and digital storytelling.
• Familiarity with social media platforms, scheduling tools, and analytics.
• Creative thinker with a keen eye for visual content (photography/video skills are an advantage).
• Bilingual in English and Bahasa Indonesia; additional languages are a plus.
• Ability to work independently and collaboratively across hotel departments.

Job Description:

Media & Influencer Relations

• Build strong ties with media and influencers.
• Draft/distribute press releases and maintain media database.
• Coordinate media visits, press events, and coverage.
• Support crisis communication with timely, accurate messaging.

Social Media Management

• Manage the hotel’s official social channels in line with brand guidelines.
• Create engaging, on-brand content (photos, videos, reels, stories).
• Monitor channels, respond to inquiries, and engage followers.
• Track performance, analyze insights, and prepare reports.

Events & Partnerships

• Plan and promote hotel events and seasonal campaigns.
• Build partnerships with community, government, and industry stakeholders.
• Support CSR initiatives and community-focused activities.
• Identify and manage reputational risks.
• Deliver consistent messaging during crises.
• Liaise with media, management, and stakeholders.
• Maintain crisis protocols and train staff on best practices.
• Branding & Creative Standards
• Plan and promote hotel events and seasonal campaigns.
• Build partnerships with community, government, and industry stakeholders.
• Support CSR initiatives and community-focused activities.
• Identify and manage reputational risks.
• Deliver consistent messaging during crises.
• Liaise with media, management, and stakeholders.
• Maintain crisis protocols and train staff on best practices.
• Branding & Creative Standards

Crisis Communication

• Ensure all visuals, collaterals, and signages follow corporate brand guidelines.
• Create high-quality designs and content that reflect the hotel’s identity.
• Maintain consistency in tone, style, and visuals across all channel and on-

  Property Materials.

• Innovate within brand standards to deliver fresh, engaging ideas.

Marketing Campaigns & Promotions

• Plan and execute campaigns to promote rooms, F&B outlets, facilities, and seasonal offers.
• Monitor performance, track ROI, and prepare reports.
• Align campaigns with revenue, sales, and operations objectives.

Events & Partnerships

• Create and manage hotel events, activations, and marketing activities that enhance guest experience and brand visibility.
• Partner with local communities, lifestyle brands, and influencers for collaborative initiatives.
• Support hotel participation in exhibitions, fairs, and industry events.

Digital Marketing & Advertising

• Manage social media advertising campaigns (Meta Ads, TikTok Ads) and Google Ads.
• Optimize ad performance, targeting, and budget allocation.
• Stay updated on digital trends and recommend innovative online strategies