Marketing Manager

Overview :

Owned by RETAL Urban Development, ADARA has been a trusted broker for high-end residential and commercial properties across Saudi Arabia since 2014. Specializing in connecting discerning clients with exclusive properties, ADARA combines market expertise, strategic partnerships, and innovative digital solutions to deliver an unparalleled brokerage experience.

Job Summary :

The marketing manager will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and client engagement. This individual will play a key role in positioning ADARA as a market leader, managing digital and traditional marketing channels, and collaborating with internal teams to support growth objectives.

Key Responsibilities :

• Develop and implement integrated marketing plans that align with company goals and target audiences.
• Manage branding efforts and ensure consistency across all platforms and materials.
• Oversee content creation, including blog posts, newsletters, presentations, brochures, and other marketing collateral.
• Lead digital marketing initiatives including SEO, SEM, email campaigns, social media, and website performance.
• Organize and promote events, webinars, and conferences that enhance ADARA’s market visibility.
• Collaborate with sales and brokerage teams to support campaigns and client acquisition strategies.
• Monitor market trends, competitor activity, and customer insights to refine marketing tactics.
• Analyze campaign performance metrics and prepare regular reports with actionable insights.
• Manage relationships with external vendors, agencies, and media contacts.

Qualifications :

• Bachelor's degree in marketing, communications, business, or a related field (master’s preferred).
• 8-10 years of marketing experience, preferably in the brokerage.
• Strong understanding of digital marketing tools and analytics platforms.
• Exceptional communication, project management, and organizational skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a strategic mindset and attention to detail.