Specialist/Senior Specialist, IMG Integrated Marketing

Integrated Marketing Strategy Support: Implement integrated marketing strategies (including social) across diverse markets, aligning with business objectives through expert command of the synergistic digital marketing ecosystem (social media, paid advertising, SEO).

Go-To-Market (GTM) & Cross-Functional Collaboration: Facilitate seamless collaboration across diverse stakeholders and local teams to ensure efficient GTM processes, coordinated execution, and successful achievement of deliverables.

Performance Analytics & Optimization: Track market social content performance, interpret data, and provide actionable optimization recommendations.

Content Excellence & Brand Consistency: Audit marketing content, inform development, and maintain a central brand content calendar for engaging, brand-aligned content across all platforms, enabling local market use for optimized performance and brand voice.

Platform Mastery & Trend Acumen: Demonstrate in-depth knowledge of key social platforms. Continuously monitor digital marketing and social trends, algorithm changes, and emerging platforms to maintain relevant, agile strategies.

Regional Support & Standardization: Provide proactive market support for social media targets, offering strategic guidance and operational assistance to prevent silos. Standardize and enhance regional tools and templates to ensure brand consistency, drive adoption, and optimize operations for local business objectives.

(Please see JD above)

#Li-Pc

• Essential Competencies (Soft Skills):
• Establish and maintain strong, trust-based relationships with diverse local market teams and cross-functional partners, fostering the adoption of progressive strategies and initiatives.
• Identify needs and take initiative to address challenges, even with limited resources.
• Manage multiple requests and priorities from various markets with keen attention to detail. Possess a strategic thinking, analytical mindset, and a results-oriented approach.
• Understand and appreciate the unique challenges and perspectives of each local market.
• Education Background:
• Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field. A Master's degree or relevant postgraduate qualification is a plus.
• Years of Experience:
• Minimum of 5-7 years of progressive experience in digital marketing, integrated marketing, or social media management, preferably within a regional or multi-market context.
• Specific Background:
• Proven track record in executing integrated marketing strategies across diverse regional markets.
• Expertise in Go-To-Market (GTM) strategy, cross-functional collaboration, and project management.
• Demonstrated ability in content strategy, development, and management for brand consistency and optimized performance.
• Comprehensive understanding and practical experience across the full digital marketing ecosystem (social media, SEO, paid advertising, influencer marketing, website management).
• Proficiency in performance analytics, data interpretation, and providing actionable optimization recommendations.
• Software/Computer Literacy:
• Proficiency in key social media platforms (e.g., Facebook, Instagram, TikTok, YouTube), understanding unique features, and content requirements.
• Demonstrated experience with social media analytics platforms.
• Familiarity with various digital marketing tools (e.g. Sprinklr, Brandwatch).
• Strong command of standard office productivity suites (e.g., Microsoft Office).
• Language Proficiency:
• Excellent written and verbal communication skills in English are essential. Proficiency in additional regional languages relevant to target markets is a significant advantage
• Establish and maintain strong, trust-based relationships with diverse local market teams and cross-functional partners, fostering the adoption of progressive strategies and initiatives.
• Identify needs and take initiative to address challenges, even with limited resources.
• Manage multiple requests and priorities from various markets with keen attention to detail. Possess a strategic thinking, analytical mindset, and a results-oriented approach.
• Understand and appreciate the unique challenges and perspectives of each local market.
• Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field. A Master's degree or relevant postgraduate qualification is a plus.
• Minimum of 5-7 years of progressive experience in digital marketing, integrated marketing, or social media management, preferably within a regional or multi-market context.
• Proven track record in executing integrated marketing strategies across diverse regional markets.
• Expertise in Go-To-Market (GTM) strategy, cross-functional collaboration, and project management.
• Demonstrated ability in content strategy, development, and management for brand consistency and optimized performance.
• Comprehensive understanding and practical experience across the full digital marketing ecosystem (social media, SEO, paid advertising, influencer marketing, website management).
• Proficiency in performance analytics, data interpretation, and providing actionable optimization recommendations.
• Proficiency in key social media platforms (e.g., Facebook, Instagram, TikTok, YouTube), understanding unique features, and content requirements.
• Demonstrated experience with social media analytics platforms.
• Familiarity with various digital marketing tools (e.g. Sprinklr, Brandwatch).
• Strong command of standard office productivity suites (e.g., Microsoft Office).
• Excellent written and verbal communication skills in English are essential. Proficiency in additional regional languages relevant to target markets is a significant advantage