Senior Manager - Youth Segment.

MTN is entering a new phase in its lifecycle where operational and commercial excellence has become critical for success. The urgency for change has become more heightened amidst increased competitive intensity across all markets in which MTN operates. As part of the Group Global Value propositions strategy, the intent is to reposition the Youth segment across the MTN operating companies as the most admired and relevant brand amongst Africa’s Youth.

 The Senior Manager must therefore ensure the successful delivery in context of:

• Rapidly changing ICT environment
• The geographic complexity of MTN’s footprint across Africa 
• Management of Youth segment strategies Operating companies
• Driving growth through business intelligence and standardization to maximize business impact
• Management of customer expectations
• Enhance MTN position as a leading network and system provider
• Constant dynamics and local challenges in the economic, regulatory and legal environments.

Organization Values: At MTN we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! 

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals. Our values dubbed, LIVE Y’ello, are the cornerstone of our culture.

• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion

The Senior Manager Youth Segment, will support the General Manager: Pricing, Planning and Global Value propositions and will be fully accountable to achieve the following objectives:

Strategy Development and Implementation

• Reignite brand relevance and affinity among Youth by addressing the disconnect between current offerings and evolving expectations.
• Develop and launch youth-centric propositions across voice, data, digital, and fintech products, tailored to the diverse needs and behaviours of young people across MTN’s footprint.
• Drive base acceleration and digital adoption, contributing directly to MTN’s commercial growth and long-term brand equity.

Key Responsibilities

• Conduct a comprehensive review of existing youth propositions across MTN’s operating companies, identifying gaps in pricing, features, and campaign effectiveness.
• Support the Group and operating companies with deep understanding of Youth market dynamics and Digital trends
• Lead the design and rollout of a simplified, sharper youth value proposition that reflects the aspirations, digital lifestyles, and cultural nuances of Africa’s youth.
• Collaborate with cross-functional teams to integrate insights, product innovation, and competitive intelligence into a cohesive youth strategy.
• Support Opco teams with strategic product bundling and pricing within the Youth segment
• Champion youth engagement through digital channels, social platforms, and experiential marketing.
• Impact and Outcomes

The Successful Candidate Will:

• Reposition MTN as the most admired and relevant brand among Africa’s Youth.
• Deliver measurable improvements in customer acquisition, retention, and lifetime value.
• Strengthen MTN’s leadership in digital and fintech innovation, ensuring youth are at the centre of the Group’s transformation journey.

Governance

• Adhoc, operational and tactical meeting
• Set up/ participate in adhoc and operational meetings 
• Participate and provide input into tactical meetings
• Report at process and functional level

Escalations

• Manage and resolve escalations that have impact on critical path of service delivery
• Escalate issues that will result in significant time, scope, employee/customer or cost impacts if not resolved
• Manage and provide solutions to issues that require formal resolution

Performance

• Review performance against agreed KPIs and compliance to SLAs
• Create and monitor plan for continuous improvement
• Regulary review and provide performance updates of Opco’s vs agreed KPIs

Reporting

• Report on a monthly basis to management relating to progress made within the sub-division and in accordance with the measurement metrics set by the organisation
• Report on an ad hoc basis on specific projects as and when necessary

Budgets

• Manage sub-divisional budgets in line with business objectives
• Manage project or initiative budgets in line with business objectives 

Role Dependencies

• Opco Youth segments teams
• Group and Opco Technology teams
• Group and Opco Marketing teams
• Other Group Commercial teams
• Group Finance

Education:
•    Minimum Bachelor’s degree in Marketing, Communications, Economics
•    Post-graduate degree 
•    MBA advantageous
 

Experience:
•    5 - 8 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
•    5 - 8 years in Telecommunications industry 
•    5 - 8 years of experience in a supervisory / managerial role
•    Experience in segments, developing and implementing value propositions
•    Experience in continuous improvement through the implementation of best practices
 

 Competencies:
•    Segment and Value proposition creation
•    Brand Management
•    Ambiguity in the workplace
•    Change management
•    Decision making processes
•    Empowering others
•    Excel and powerpoint 
•    Project management
•    Relationship/stakeholder management
•    Risk management
•    Telecommunications industry
•    Value proposition creation